News and Analysis

News & Analysis

Dstillery and CultureWaves Partner on Observed Behavior-Based Marketing

by Anna Kramer Share this  
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CultureWaves has partnered with Dstillery to launch VOICE, a product that offers behavior-based segmentation for marketers. The new tool will allow marketers to overlay behavioral analysis on mobile device data in order to dig into the reasons for customer behavior.

News & Analysis

Street Fight Daily: Google Maps Gets Social, The Hot New Ad Trend Is … Billboards?

by Joseph Zappa Share this  
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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google Maps Gets Social, Enabling Users to Collaborate on Choosing Local Options… Billboards—Yes, Billboards—Are Having a Heyday in the Digital World… Three Takeaways From DMEXCO 2018: Top Concerns in Digital Marketing…

News & Analysis

Placed and Adobe Advertising Cloud Launch TV Attribution Partnership

by Anna Kramer Share this  
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Adobe Advertising Cloud and Placed, an online-to-offline attribution company, have launched a partnership that will measure whether linear television advertising drives in-store visits. Through the partnership, Adobe will provide the data used to place ads, which Placed then examines to connect ads to store visits.

Commentary

Commentary

What Merchants Need to Know About Apple Pay and Loyalty Apps

by Lauren Licata Share this  
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Having provided a window into the future of Apple Pay and Wallet, Apple recently left small businesses wondering about how to adapt their mobile strategies to stay competitive. Here’s how the changes could affect merchants.

Commentary

Labor Issues Aren’t the Only Hazard in Uber’s Business Model

by Manpreet Singh Share this  
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Uber-for-X innovators and investors be warned: several elements of Uber’s market inoculated it against three hazards associated with the single service model: Trigger Infrequency, Customer Loyalty, and Market Density.

Commentary

Is the On-Demand Economy a Local Media Growth Engine — Or Its Death Knell?

by Mike Boland Share this  
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Local on-demand services continue to dominate press and investor attention. But the elephant in the room is the degree to which on-demand could displace local marketing as we know it.

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News & Analysis

New York: The Original ‘On Demand’ Economy?

by Laura Rich Share this  
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For many in New York, on-demand services are just a continuation of the conveniences that already existed. Uber is a better taxi, Stitch Fix is a time-shifted personal shopper, Instacart is is the standing delivery order from the supermarket on your block…

News & Analysis

Street Fight Daily : Apple Buys Mapping Tech, Google Adds ‘Buy Button’

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Acquires Coherent Navigation, a GPS Start-Up (New York Times)… Clinkle Implodes As Employees Quit In Protest Of CEO (TechCrunch)… Google’s ‘Buy Buttons’ Will Soon Let You Shop From Your Phone (Verge)…

News & Analysis

Media Experts Huddle to Map a Plan for the Future of Digital News

by Tom Grubisich Share this  
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Digital news publishers — especially at the community level — are in a fight for survival. Last week, the RJI convened a one-day “leaders workshop” in Chicago that drew 29 representatives from different segments of the news industry. We caught up with several of the participants to hear about the conclusions they came to…

News & Analysis

How ReachLocal Used an Irreverent Holiday to Get Back to Its Startup Roots

by April Nowicki Share this  
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Every two weeks, Street Fight takes a look at the inventive, and at times crazy, ways some of the fastest growing companies in local create the type of unique culture that attracts the best and brightest…

News & Analysis

LBMA Podcast: Banjo’s Raise, Pizza Hut Adds Location

by Asif Khan Share this  
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On the show: Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall’s Ice Cream brings the truck inside your office; Shadow WiFi; UrbanClap from India…

News & Analysis

Street Fight Daily: Facebook’s Local News Play, Uber’s Latest Lawsuit

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Publishing For Local News Outlets Could Arrive ‘in The Coming Months’ (Columbia Journalism Review)… Lawsuit Claims Uber Co-founders Stole Idea for Ride-Sharing App (Fortune)… Zuckerberg To SMBs: Facebook Pages Are Still The Best Way To Reach Consumers (Fortune)…

News & Analysis

Verizon Now Owns an Ad Tech Company — Here’s What It Means for Local

by Steven Jacobs Share this  
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We caught up with a handful of ad tech executives to breakdown the news and evaluate the potential impact of the a Verizon-AOL tie-up on the mobile, and particularly, local ad tech sector.

News & Analysis

Report: More Than Half of Mobile Location Data is Inaccurate

by Steven Jacobs Share this  
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A new report from Thinknear suggests that mobile’s data problem is only getting worse — at least when it comes to location data…

News & Analysis

Street Fight Daily: Facebook Adds Calls, Macy’s ‘Digical’ Strategy

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… These New Facebook Ads Come With a Call Button to Ring Up Businesses (AdWeek)… Macy’s Embraces a ‘Digical’ World (AdAge)… Google Continues Debranding Local – Google Maps App Becoming Local’s Forward Facing Brand (Blumenthals)…

News & Analysis

GoDaddy Is Changing Its Business — But Investors Worry the Change Isn’t Fast Enough

by Steven Jacobs Share this  
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Five weeks after going public, and Blake Irving’s turnaround at GoDaddy appears to be working. But investors remain worried that the transitions is not happening fast enough.

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