News and Analysis

News & Analysis

Behind Applift’s Rebrand, a Shift Toward Engagement

by Stephanie Miles Share this  
Share this:

It’s not uncommon for brands and marketers to see high installs, but potentially low numbers of quality engaged customers, and Applift is hoping to change that with the launch of its new solution.

News & Analysis

Street Fight Daily: Unstructured Data A Big Local Opportunity; Small Businesses Need Cybersecurity Help

by Joseph Zappa Share this  
Share this:

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Burrito Eaters Are the Same: Why Advertisers Need to Think Local… Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks… Why I Love First-Party Reviews…

News & Analysis

Report: Half of Very Small Businesses Suffer Financial Losses from Website Hacks

by Stephanie Miles Share this  
Share this:

Half of all the small businesses with five or fewer employees examined in a recent report by GoDaddy have suffered a financial loss due to website hacking, and for one in eight, that loss was more than $5,000.

Commentary

Commentary

On-Demand Services: Lessons Learned From the Rise and Fall of Homejoy

by Bryan Clayton Share this  
Share this:

The news that on-demand home cleaning service Homejoy is shutting down at the end of the month wasn’t a big surprise. Here are a few key lessons that stick out in thinking about the company’s trajectory.

Commentary

Local Publishers: Take Back Control of Your Brand

by Scott Barnett Share this  
Share this:

The announcement of the Digital News Initiative partnership with Google is yet another step backwards for publishers. If they would just consider how they operated their own platforms before the 1990’s they will realize that Google, Facebook and other current tech platforms owe them nothing.

Commentary

Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers?

by Mo Yehia Share this  
Share this:

In the rush to diversify their offerings, single-product local tech companies either move horizontally (reaching out to all the markets that could remotely utilize their product) or, more often, vertically (seeking to cater to all the nuanced needs of a niche market).

Latest Posts

News & Analysis

Street Fight Daily: Mary Meeker’s 2015 Internet Trends, Google and Apple Adjust Mobile Payments Strategies

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KPCB’s Mary Meeker Points to Slowing Growth in Internet Trends Preso (Re/code)…
Google and Apple Adjust Strategies on Mobile Payments (New York Times)… Google Confirms That a ‘Buy’ Button Is Coming to Search Results (Business Insider)…

Streets Ahead

Exploits and Vulnerabilities Challenge the Integrity of Google Maps

by Damian Rollison Share this  
Share this:

The recent run of bad luck for Google doesn’t lend itself to a simple comprehensive explanation, but each of the company’s recent issues in its own way highlights a key problem for Google: how to build and maintain an accurate local dataset on a global scale…

News & Analysis

7 On-Demand Liquor Delivery Services

by Stephanie Miles Share this  
Share this:

As the on-demand economy matures, vendors are narrowing their focus with more niche products and services. One of the hottest subgroups of on-demand services right now involves liquor delivery…

News & Analysis

Street Fight Daily: Mobile Web Market to Triple, Facebook Adds Critics’ Restaurant Reviews

by The Editors Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Web Market Will Triple in Size to $850B by 2018 (VentureBeat) Mobile phones and mobile networks will be growing just 10 percent and five percent per year, respectively, by 2018, but mobile web services will continue growing like crazy. Mobile commerce […]

News & Analysis

Why Local Search Is the Key to Groupon’s Turnaround

by Steven Jacobs Share this  
Share this:

As Groupon look to wean the company off an increasingly challenging email marketing strategy and reposition it as a go-to marketplace, the Chicago-based company has invested considerably in building the infrastructure to compete for the hundreds of millions of local shoppers who pass through Google each day…

News & Analysis

Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue

by Tom Grubisich Share this  
Share this:

The LMC recently agreed to two deals that will give the 1,600 digital operations of its 61 members more tools and better opportunities to assemble audiences that are bigger and more engaged and can be served up to advertisers in a variety of pick-and-choose consumer profiles…

News & Analysis

Street Fight Daily: Tech ‘Bubble’ Speculation, Uber Looks to Go Driverless

by David Hirschman Share this  
Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Overvalued in Silicon Valley, but Don’t Say ‘Tech Bubble’ (New York Times)…
Uber Hard at Work on Effort to Replace Drivers With Machines (Pando)… How Everyone Gets the ‘Sharing’ Economy Wrong (Wall Street Journal)…

News & Analysis

Conference Notebook: As Brands Warm to Mobile, Conversations Turn to Cross-Device

by David Hirschman Share this  
Share this:

“As a marketer, we want to hit people at the right time at the right place,” said Ajay Kapoor, head of brand function at Procter & Gamble. “But when I think of active versus passive understanding … mobile is great, but you have to be engaged.”

News & Analysis

Openings and New Hires at Square, Google, Foursquare, Nextdoor and UpSnap

by Kelly Benish Share this  
Share this:

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at eLocal, Convirza, Web.com, Soleo, Gannett, and many more…

News & Analysis

LBMA Podcast: SocialRadar’s LocationKit, Geoconquesting in Real Life

by Asif Khan Share this  
Share this:

On the show: Fujitsu’s Ubiquitouswear; Domino’s order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue’s car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo’s connected mattress…

Street Fight’s Big 3

Street Fight Columns

Street Fight Categories

Subscribe to Street Fight Daily
Wake Up to the Latest in Location Tech

Don't Worry. We Don't Spam.