News and Analysis
Street Culture: AvePoint CMO on Continuous Learning and Making the Sale
AvePoint, a Jersey City-based tech company that helps migrate, manage, and protect Office 365 data, has a classic two-people-in-a-garage backstory. The founders, Tianyi Jiang and Kai Gong, built their first product in a local public library, and the company has now grown to about 1,500 employees.
Survey: Marketers Toss Out Valuable Location Data
What if seemingly inconsequential data—and location data, in particular—could actually be re-harnessed and used to provide additional revenue-generating opportunities for brands? That’s the concept behind a new report out from the global geolocation data and services provider Digital Element.
Commentary
Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business
People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a […]
Latest Posts
Street Fight Daily: Google’s Mobile Web Ambitions, Routific Gives Tech to SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Made A Secret Acquisition To Get You To Stop Using Apps Because It Makes Most Of Its Money From Search (Business Insider)… Routific’s Route Optimization Tools Help Local Businesses Offer On-Demand Delivery (TechCrunch)… Meet the Startup Drawing Maps for Foursquare, Pinterest and Mapquest (Fortune)
Report: Local Merchants Embrace Digital, but Need Plenty of Help
In the connected local economy, digital techniques will be the primary means of navigation for the customer journey everyone talks about. At the same time, physical-world commerce infrastructure is about to be seriously outdated. The 2015 Local Merchant Report, a survey of 500+ SMBs and VSBs, helps suppliers better understand merchants’ usage of and attitudes toward digital marketing and e-commerce…
Street Fight Daily: Court Deals a Blow to Uber’s Biz Model, Airbnb Seeks $1 Billion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… So, About that Uber Ruling (TechCrunch)… Airbnb Is Said to Seek $1 Billion More in Financing (New York Times)… Square’s Restaurant Delivery App Caviar Rolls Out Fastbite Service in New York (Venture Beat)…
#SFSW15 VIDEO: 3 Companies That Are Rethinking Brick-and-Mortar Business
The web is not a just a place for offline business to wrangle consumers anymore. Increasingly, technology is changing the way we actually build businesses in the real world. Representatives from a trio of companies that are revolutionizing the way their industries do business in the physical marketplace came together at Street Fight Summit West earlier this month to share their success stories.
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Beyond Likes: Win Hearts with Emotional Marketing