News and Analysis

News & Analysis

Targeting Procrastinators Could Lead to Holiday Retail Wins

by Stephanie Miles Share this  
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Not all shoppers are created equal. According to Cardlytics’ data, procrastinators could be the key to retailers’ success this holiday season. Appealing to these procrastinating consumers means extending store hours as well as offering inventory assurance tools and gift guides.

News & Analysis

SITA Acquires Passenger Analytics Startup MEXIA—Here’s Why That Matters for Brick-and-Mortars

by Joseph Zappa Share this  
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In a move reflective of the growing importance of in-store analytics solutions for retailers, airport services giant SITA has acquired passenger analytics startup Mexia Interactive, the companies announced last week. 

News & Analysis

Why Are Retailers Hesitant to Explore Omnichannel Opportunities?

by Stephanie Miles Share this  
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More than 90% of shoppers combine digital and physical channels on the path to purchase, and four in 10 online shoppers are using buy-online, pick-up-in-store (BOPIS) checkout options. But the big news coming out of the 2018 holiday season isn’t how many shoppers are taking advantage of online-to-offline fulfillment. It’s how few retailers are offering it.

Commentary

Commentary

With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps

by Mark Sullivan Share this  
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Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 now available, it’s time they focused their attention on Apple Maps as well. Businesses that don’t may soon fall behind competitors.

Commentary

The Not-So-Low-Hanging Fruit: Why the Local Market Remains Elusive

by Noah Elkin Share this  
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“The great challenge of winning the local market boils down to balancing sufficient reach and scale with specificity,” writes Noah Elkin, who is joining Street Fight today as managing editor. “It turns out thinking globally and acting locally isn’t always easy — as a consumer or a marketer.”

Commentary

Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

by Adam Burrows Share this  
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Success in this market doesn’t come from betting that millions of consumers will change their purchase behaviors. Success in the on-demand economy employs a simple, time-tested formula: taking an existing service — one that a lot of people use — and making it better.

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News & Analysis

6 Tools for Linking Digital Marketing Efforts to Offline Sales

by Stephanie Miles Share this  
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Only 18% of marketers currently say they feel “very confident” in their ability to measure mobile ad ROI. In order for that number to increase, marketers will need to partner with hyperlocal vendors that provide online-to-offline ad attribution. Here are six examples of vendors that they could work with…

News & Analysis

Report: Marketplace for On-Demand Apps Set to Grow

by Joseph Zappa Share this  
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A new report from industry organization The On-Demand Economy finds that there is a “massive” market opportunity for on-demand mobile apps, and that even as consolidation occurs they will likely continue to transform the local economy…

News & Analysis

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions

by The Editors Share this  
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Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the category has really begun to take off — and are driving more and more in-store conversions.

News & Analysis

Street Fight Daily: AOL Takes Over Microsoft Display Ads, Uber Acquires Bing Mapping Assets

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL in Deal With Microsoft to Take Over Display Ad Business (New York Times)… Uber Acquires Part Of Bing’s Mapping Assets, Will Absorb Around 100 Microsoft Employees (TechCrunch)… Toyota Gets Local, Uses Geo-Targeted Snapchat Ads (Ad Age)…

News & Analysis

Report: What Local Merchants Are Missing With Social Media

by David Card Share this  
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Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.

Commentary

Is the On-Demand Economy a Local Media Growth Engine — Or Its Death Knell?

by Mike Boland Share this  
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Local on-demand services continue to dominate press and investor attention. But the elephant in the room is the degree to which on-demand could displace local marketing as we know it.

News & Analysis

6 Strategies for Forging Strategic Partnerships

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We asked a few industry veterans to tell us everything they know about forming successful partnerships — from locating and reaching out to potential partners, to evaluating the benefits and ensuring that partnerships align for everyone involved.

News & Analysis

Street Fight Daily: Report Slams Google Search, Airbnb Raises $1.5 Billion

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Study Suggests Google Harms Consumers by Skewing Search Results (Wall Street Journal)… Airbnb Worth $25.5 Billion After Raising a Massive $1.5 Billion Round (Business Insider)… Lyft Acqui-Hires The Team From Messaging App Leo To Improve Location And Other Features (TechCrunch)

News & Analysis

Ground Signal Looks to Help Brands Understand Location — And Influence Consumers

by Liz Taurasi Share this  
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We caught up with Ground Signal’s co-founder and CEO Tony Longo to talk about what companies can do to take advantage of location data to target influencers and engage with customers.in real time.

News & Analysis

7 Platforms Offering On-Demand Beauty Services

by Stephanie Miles Share this  
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With 28% of hairdressers, stylists and cosmetologists already working as independent contractors, the beauty industry is an ideal environment for on-demand platforms to gain traction. Here are some platforms currently vying for a share of the pie.

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