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News & Analysis

Publishers, Advertisers Turn Focus to In-App Mobile Video

November 13, 2018November 12, 2018 by Anna Kramer

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Mobile video ad spend may capture more than half of all digital video dollars in 2018 and is projected to grow 54% year over year, according to PubMatic’s Quarter Three Quarterly Mobile Index. The popularity of mobile video ads is in large part driven by consumer behavior, said Osbaldo Franco, PubMatic’s director of marketing research.

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Targeting Procrastinators Could Lead to Holiday Retail Wins

November 13, 2018November 12, 2018 by Stephanie Miles

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Not all shoppers are created equal. According to Cardlytics’ data, procrastinators could be the key to retailers’ success this holiday season. Appealing to these procrastinating consumers means extending store hours as well as offering inventory assurance tools and gift guides.

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SITA Acquires Passenger Analytics Startup MEXIA—Here’s Why That Matters for Brick-and-Mortars

November 12, 2018November 11, 2018 by Joseph Zappa

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In a move reflective of the growing importance of in-store analytics solutions for retailers, airport services giant SITA has acquired passenger analytics startup Mexia Interactive, the companies announced last week.

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Streets Ahead

Why Location Management Matters in the Age of Mobile and Social

December 10, 2015March 7, 2019 by Damian Rollison

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If SEO is about websites and marketing is about brand awareness, location management is about brick-and-mortar businesses and removing friction along the customer journey from online search to offline purchase. Ignore it at your peril.

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Why 2016 Will Be a Big Year for iOS 9

December 9, 2015December 16, 2015 by Gib Olander

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Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.

Commentary

Black Friday Weekend’s Unreported Story: The Rise of ‘Bricks and Clicks’

December 8, 2015December 8, 2015 by Greg Sterling

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The mostly unreported story of Black Friday weekend is that much of the ecommerce growth came from “bricks-and-clicks” retailers, not pure-play e-tailers. The reason: Physical stores offer a critical customer experience and serve as a “brand anchor,” both of which support ecommerce for traditional retailers. Stores drive online sales because they instill a sense of confidence and trust in the consumer.

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Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail

July 31, 2015July 31, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)… The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)… A Fragile Moment for Big Media (Recode)…

News & Analysis

6 Ways Wearables Will Enhance the Shopping Experience

July 30, 2015July 31, 2015 by Stephanie Miles

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In order to take full advantage of the data that wearables provide, businesses need to give consumers a reason to share. Here are six examples of ways that wearables can be leveraged to enhance the shopping experience for customers at brick-and-mortar stores.

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A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

July 30, 2015July 30, 2015 by Tom Grubisich

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After taking a second, closer look at “Michele’s List,” I’m more worried about independent community news sites. I was surprised to see that more than half of them generate only $50,000 or less in revenue, hardly enough to run a “Ramen-noodle”-type operation.

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Street Fight Daily: Google Tests Home Services Ads, StubHub and Uber Pair Up

July 30, 2015July 30, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market (Search Engine Land)… StubHub Now Lets You Request an Uber Ride So You’re Never Late to an Event (The Next Web)… How Apple’s Embrace of Ad Blocking Will Change Native Advertising (Digiday)…

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Placed Builds Out Attribution Platform, Connecting Store Visits to Dollars Spent

July 29, 2015July 29, 2015 by Nicole Spector

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Location-based analytics provider Placed is looking to prove that mobile ads have the power to drive sales. The company today unveiled a new tool that collects data on whether consumers bought anything at a store for which they saw a mobile ad, and how much they spent.

Q2 Earnings: Mobile Users Driving Yelp’s Growth, Levchin Resigns From Board

July 29, 2015July 29, 2015 by April Nowicki

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“Consumers are turning to apps for everything,” said Jeremy Stoppelman, the company’s chief executive said on the company’s quarterly earnings call Tuesday. He said that the company’s executive team is guiding Yelp toward a revenue stream composed mainly from localized advertising.

News & Analysis

Street Fight Daily: Yelp Shares Drop After Q2 Miss, Google’s Location Hours Feature for Mobile

July 29, 2015July 29, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Drops 14% After Reporting Profit Miss In Q2 On Stronger-Than-Expected Revenue Of $133.9M (TechCrunch)… Google Now Featuring a Location’s Popular Hours on Mobile Devices (Blumenthals)… New Breed of Digital Publishers Just Say No to Ad Tech (Wall Street Journal)…

Commentary

The Future of Retail: ‘In-Store Mode’ and In-Aisle Payments

July 28, 2015June 17, 2019 by Mike Boland

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Wouldn’t it stand to reason that higher receptivity to promotional messaging comes when consumers are truly in buying mode. And wouldn’t the probability of that mode be greatest when someone is in-store, as opposed to browsing Instagram on their couch?

News & Analysis

6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

July 28, 2015July 30, 2015 by Stephanie Miles

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Being able to attribute offline marketing to in-store sales closes the loop for retail marketers and generates a better understanding of how various factors can impact sales.

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