News and Analysis
The Location Angle on Another Bombshell Privacy Exposé from the New York Times
What exactly did Facebook do wrong, and what do its supposed wrongs portend for the future of data-driven, and especially location data-driven, marketing? Here are some major takeaways pertaining to future legislation, likely consumer reactions, and the distinction between data selling and sharing.
Google Testing Restaurant Booking, Foreshadowing Ever Tighter Grip on Local Commerce
The news is an important signal that local-commerce options like Reserve with Google will get sleeker and more dominant in the years to come. And it calls to mind a crucial local-search debate: Will Google SERPs and the many options for engagement with local brick-and-mortars on them effectively supplant the local business website as the crucial interface for interacting with customers?
Commentary
In 2016, the Local Economy Is No Longer Local
Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that have become an indelible feature of the local business landscape — both enablers and usurpers of their merchant partners.
Street Fight’s Predictions for 2016: Part Two
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We ran the first installment yesterday — now here are the rest.
Street Fight’s Predictions for 2016: Part One
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.
Latest Posts
Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…
Street Fight Daily: The Magnitude of Instagram’s API Switch, PayPal Acquires Mobile Commerce Startup
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry (Recode)… PayPal Makes Its First Acquisition After Splitting From eBay (Fortune)… Google Express Plans to Shut Down Its Two Delivery Hubs (Recode)…
Sponsored Content: Localizing Your Pay-Per-Click Campaigns
After getting listed in online directories, setting up SEO-optimized websites, and creating profiles on popular social channels, running a PPC campaign is the next logical step for local business marketers. This post is part of a series on strategies in local digital marketing, sponsored by Mediative.
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Streets Ahead: Google AI Mode , OpenAI & Commerce, TikTok