News and Analysis
These 5 AR Providers Are Changing the Beauty Space
Augmented reality isn’t just for dog filters and Pokémon catching. A growing number of beauty brands are hopping on the AR bandwagon, hoping that virtual makeup try-ons with facial recognition will help spur e-commerce sales. Here’s a peek at how five AR technology providers are making their mark on the beauty and fashion industries.
5 Brands Innovating with Augmented Reality
While just 12% of brands say they’re interested in exploring AR in the near-term, according to a recent Street Fight survey, that figure is expected to increase exponentially in the coming years. Part of that anticipated explosion in the AR market is thanks to companies like Facebook and Snapchat, which are aggressively building out their AR offerings. It’s also thanks to innovative thinkers at major brand retailers, who are reimagining AR technology and making it all their own. Let’s take a closer look at how five brands are innovating in the AR space.
Amazon Plans to Set New Standard for On-Demand by Expanding 2-Hour Delivery
Amazon is planning a substantial expansion of its Whole Foods grocery stores, a move that will aim to put much of the nation’s deep-pocketed customers in range of its two-hour delivery service, Prime Now. Under the proposed changes, reported in the Wall Street Journal, Prime Now would become available from all Whole Foods stores.
Commentary
4 Ways That Retailers Can Gain Traction on Mobile
As retailers continue to reimagine marketing to consumers using mobile, the tools to do so will evolve as well. Similar to marketing automation for B2B, retailer-focused solutions providers are enriching their platforms so that retailers can deliver marketing messages and offers to highly segmented consumers.
How the Tech Emerging From CES Could Impact Local Advertisers
While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.
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Street Fight Daily: AOL Buys Millennial Media, Facebook Serves As Forum to Buy and Sell Goods
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL Buys Mobile Marketer Millennial Media for Roughly $240 Million (Marketing Land)… Facebook Advances Bazaar Ambitions (Wall Street Journal)… A New App With 2 Million Users Just Raised $100 Million to Take On eBay (Fortune)…
Street Fight Daily: Google Maps Now Suggests Restaurants, Lyft’s New Carpooling Feature
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps for Android Update Makes It Easier to Choose a Restaurant (The Next Web)… Lyft Line’s Express Re-Route Feature Aims to Get You Where You’re Going Faster (TechCrunch)… Sharing Economy Goes Hyperlocal With a Growing Market for Household Items (New York Times)…
Street Fight Daily: DoorDash Partners With 7-Eleven, How Instagram’s Latest Update Affects Advertising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Delivery Startup DoorDash Is Promising to Send 7-Eleven Food and Drinks to Your Home in 45 Minutes or Less (Business Insider)… New, Stretched-Out Instagram Means More Ads (Mashable)… As Giant Platforms Rise, Local News is Getting Crushed (Nieman Lab)…
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