News and Analysis

News & Analysis

Cannabis Retailer Uses Tech to Boost Employee Morale

by Stephanie Miles Share this  
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Old-school companies hosted picnics and holiday parties to keep their employees happy, but tech-focused startups in the cannabis industry are taking a decidedly more sophisticated approach.

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6 Lead-Generation Platforms for Local Businesses

by Stephanie Miles Share this  
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More than a quarter of consumers say they use the internet to find local businesses every day, and yet a whopping 29% of small businesses still don’t have websites. Here are six examples of lead-generation platforms that small businesses are using right now.

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GMB App Adds Support for Service-Area Businesses

by Joseph Zappa Share this  
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As of late last week, Google is offering an update to the Google My Business app that adds support for service-area businesses. Earlier in November, a Local Search Forum blog post indicated that Google would be adding features to help such businesses with local customers.

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Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs

by Annie Melton Share this  
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Sheryl Sandberg says SMB advertising remains one of Facebook’s “biggest opportunities,” and the company plans to use its Pages product to help corner that market. Street Fight spoke recently with top Facebook execs about driving value for SMBs.

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Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy

by Mark Sullivan Share this  
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While the acquisition is likely welcome news for Yodle’s backers and Web.com’s shareholders, the resounding message for SMB performance marketing vendors is one of caution. The real problem facing large performance marketing vendors like Yodle is that of customer retention.

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The Physical Web: How a New Type of Beacon Is Disrupting Proximity Marketing

by Richard Graves Share this  
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The newer Eddystone-URL is truly disruptive. This web approach, also called the Physical Web, follows the unstoppable trend toward lessening friction, and will ultimately be the dominant beacon technology. Marketers should be aware of this trend.

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ironSource’s Cunningham: You Need Every Data Set at Your Disposal to Compete with Facebook and Google

by Annie Melton Share this  
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“In today’s ecosystem, there’s no fooling around anymore. You have some serious players taking 80 or 90 percent of the share, and the only way that you’re ever going to compete is with scale, targeting, a large user base, and product capabilities that can command real budgets,” said ironSource head of mobile and global brand partnerships Chris Cunningham about ad-tech consolidation.

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LBMA Podcast: Ikea’s Twitter Vending Machines, Nomadic Uno’s CEO

by Asif Khan Share this  
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On the show: SmarTone Telecom complicates the KISS principle; SeeLight helps the blind cross the street; Area360 raises $3.5M; Yogrt rakes in $3M. Plus news from Mondelez Shopper Futures, Unacast and Coke, Walgreens, InMarket, Millennial Media, and AOL.

News & Analysis

Street Fight Daily: Google Introduces Android Pay, Foursquare Wants to ‘Fake’ Beacon Tech

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Android Pay Is Finally Here (Huffington Post)… Dennis Crowley Explains Foursquare’s New ‘Magic Trick’ (Business Insider)… Uber’s Chinese Rival Quietly Backs Its U.S. Rival Lyft (Wall Street Journal)…

News & Analysis

7 Tools SMBs Can Use to Track Leads

by Stephanie Miles Share this  
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When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.

News & Analysis

Is Local a Specialist or a Full-Service Game?

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Local startups have reached a tipping point — go big, or go home. The fifth annual Street Fight Summit on Oct. 20th in NYC will explore the shifting local landscape. Conversations will look at the future of beacons, retail marketing, the changing programmatic landscape, and the nascent battle in mobile.

News & Analysis

The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables and TV

by Noah Elkin Share this  
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If there is a specifically local business implication to the new products and services, it lies in this deeper level of integration with a more mobile world, where the nimbleness of apps (think computing lite) gives everyone the ability to customize and communicate on the fly.

News & Analysis

Street Fight Daily: Analyzing Yesterday’s Apple Event, Square Plans Q4 IPO

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Same, Only More So: Apple Introduces Comprehensive Refresh of Mobile, Wearables, and TV (Street Fight)… Square Said to Seek Fourth-Quarter IPO as Twitter Decision Looms (Bloomberg)… It’s Not ‘Winner-Take-All’ for Uber or Lyft, Says the Only Investor in Both (Business Insider)…

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Swipely CEO: We Want to Provide the Operating Platform That Restaurants Run On

by David Hirschman Share this  
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“If you’re not going to fundamentally improve the guest experience, then there’s really no motivation for either the consumer to change the way that they’re buying in the restaurant or for the merchant to replace the operating practices they have,” said Swipely CEO Angus Davis about mobile payments.

News & Analysis

Street Culture: YP Hits ‘Refresh’ Button on Employee Connections

by April Nowicki Share this  
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Changing a deep-seated corporate culture takes time. Just ask YP, where renewed internal communications, education and community-building efforts have paid off in a big way.

News & Analysis

Street Fight Daily: Google Will Test Grocery Delivery, How Facebook’s Pages Update Affects SMBs

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Becomes a Rival to Amazon to Deliver Your Fresh Fruits and Veggies (Mashable)… Facebook Update Means More Shopping Pages Are on the Way (Recode)… Amazon Launches a Food Delivery Service Via Prime Now, Starting in Seattle (TechCrunch)…

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