News and Analysis

New Hires at TripleLift, Nintex, and S4

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Every two weeks, our jobs columnist Geoff Michener provides a roundup of the latest hires in the digital marketing and media ecosystems. This week’s edition also includes new hires in the roles of SVP of product, board members, and chief product officer.

Forget the Alexa-Powered Toilet. The Big Local News at CES is the Amazon Echo Auto

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While it may be the Alexa-powered toilet dominating water-cooler conversation this week, the real device to look out for is Amazon’s Echo Auto, an Alexa-powered, voice-activated product that will provide all the utility of Alexa, and connections to other voice-activated devices, from the dashboard of buyers’ cars. The device, which can be requested for just $25 and is available to a limited number of consumers now, has already been requested a whopping one million times—and counting.

Big Data Helps Predict Which Brick-and-Mortar Locations Will Thrive and Fail

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While the Gap says its decisions are being made based on traffic trends and profits—the brand saw a 7% decline in quarterly comparable sales—data scientists from top technology firms are working feverishly behind the scenes to use big data to predict which store closures could come next. Having a heads up on which retail locations have a high likelihood of closing could benefit those in the commercial real estate sector, as well as retail brands looking to decide on future store locations.

Commentary

Location Data Management 101: Seeing the Bigger Picture

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Many brands make the mistake of viewing location data as nothing more than plumbing for their local listings — or a component of a listing management strategy. But location data management is much bigger than listing management and data syndication.

Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs

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Sheryl Sandberg says SMB advertising remains one of Facebook’s “biggest opportunities,” and the company plans to use its Pages product to help corner that market. Street Fight spoke recently with top Facebook execs about driving value for SMBs.

Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy

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While the acquisition is likely welcome news for Yodle’s backers and Web.com’s shareholders, the resounding message for SMB performance marketing vendors is one of caution. The real problem facing large performance marketing vendors like Yodle is that of customer retention.

Latest Posts

Street Fight Daily: Understanding the Decline of Search, Ad Blocking App Creator’s Second Thoughts

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s Search Business Might Not Be as Water-Tight as People Think (Business Insider)…The Creator of the iPhone’s Top-Selling Ad Blocker Pulled His App off the Market (AdWeek)… Target Wants to Turn Minneapolis into a Mini-Silicon Valley (Fortune)…

Raise Report: Lightspeed, Chef, CartoDB Land Big Rounds

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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include rounds for Lightspeed, Chef, CartoDB, and Fundera.

ShopKeep’s Richelson: You Have to Specialize, Then Grow

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“There is no way a company can start with a holistic service. You have to specialize then grow. But I will say because of the cloud it’s very easy to bolt on other providers to create a holistic service,” said ShopKeep founder Jason Richelson about branching out beyond his company’s initial focus on SMB point-of-sale software.

LBMA Podcast: Didi Kuaidi’s Massive Funding Round, Estimote’s Nearables, New Research from Zebra

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On the show: Didi Kuaidi raises $3B, rebrands, and invests in Lyft; CartoDB raises $23m; Toshiba moves into wearables; “Drive Smart” in New York and get rewarded; Refugees Welcome helps find homes for refugees; new research from Zebra. Plus, news from Estimote, BP, Auntie Anne’s and Postmates, Marriott, and Proxama and Ubiquitous.

Street Fight Daily: Shopify Seizes on Facebook Updates, 56% of Millennials Expect Same-Day Shipping

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shopify Opens Door for More Shopping on Facebook (Marketing Land)… If You Don’t Offer Same-Day Shipping, You’re Pissing Off 56 Percent of Millennials (Recode)… The Web-Tracking Tipping Point (TechCrunch)…

Getting Real: What SMBs Can Realistically Expect from Social Media

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Small business owners don’t sign up with digital agencies for mediocre results. When SMBs pay for hyperlocal services like social media management, they expect to be wowed. For hyperlocal vendors working with SMB clients, failing to set clear expectations is a recipe for disaster.

Locable Zeroes in on Marketing Solutions for Digitally Challenged Merchants

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There are 28 million small businesses in America, and Locable considers all of them candidates for its expanded “Main Street for the 21st Century” marketing services. Now Locable is reaching out to those millions of small businesses through its IMPACT Marketing Suite. We caught up with Locable founder and CEO Brian Ostrovsky to talk about his new initiative.

Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

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This month’s Brand Battle, in conjunction with Brandify, compares the local-social engagement strategies of two of the U.S.’ largest banks: Bank of America and Chase. The contest was close on several counts, but Chase emerged as the winner, with social engagement the determining factor in this matchup.

Street Fight Daily: Google Goes After Robocallers in SEO Lawsuit, Apple Acquires Mapsense

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Files Suit Against SEO Firm Accused of Robocalling, Launches Complaint Center for Users (Search Engine Land)… Apple Acquires Mapsense, a Mapping Visualization Startup (Recode)… Amazon’s Prime Now Expands to L.A., Ramps Up for SoCal Grocery Deliveries (TechCrunch)…

Estimote’s Cheney: Beacons Will Solve Online-to-Offline Attribution

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There’s never been a good way to attribute the actions consumers take in the physical world to what they do online. Beacons are the answer to the attribution loop problem, said Estimote co-founder Steve Cheney.