News and Analysis
Word of Mouth Remains Vital for Loyalty in Digital Age
Pundits have speculated that loyalty is becoming less and less important as mobile and especially voice search drive the consumer toward the most convenient purchasing options. That may be true, but the report indicates loyalty remains a powerful factor, with 53% of consumers saying they are more likely to buy from a retailer they know and trust.
Retail Insights: Inside The Vitamin Shoppe’s Omnichannel Strategy
The data that The Vitamin Shoppe collects in its CRM is used to create 360-degree views of each customer so that in-store associates can see in real time when customers have earned new awards and offer more personalized product recommendations based on previous purchases.
Consumers Still Do Not Understand How Companies Use Their Data
More than one year after the implementation of GDPR in Europe and with CCPA looming, consumers still have no idea how and why companies like Google and Facebook collect their data. That’s according to a global survey by mobile marketing firm Ogury, the largest of its kind to ask consumers about their understanding of marketing and privacy.
Nearly 40% of respondents in both Europe and the US were ignorant of what GDPR is. But more significant is that 52% of consumers report not understanding how their data is used.
Commentary
Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts
The series demonstrates the real complexity of cross-platform digital marketing and the importance of a data-driven strategy in identifying meaningful objectives and tracking performance. This commentary explains how Brand Battles are constructed and how their subject areas fits into the bigger picture of local marketing for national brands.
As Voice Search Gains Importance, So Does Schema Mark-up for SMB Sites
Like it or not, SMBs have become far more educated and sophisticated with regard to digital media, and are in a much better position to hold their providers accountable. As a result, providers now must look for ways to more cost effectively provide higher quality products.
Why Brands Need to Master Prompted Search
When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby.
Latest Posts
Street Fight Daily: How Google and Apple Dominate the Web, Self-Driving Lyfts Are Coming
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Web Giants Are Raising the Performance Bar on Everyone (ReadWrite)… GM to Launch Self-Driving Lyft Fleet in Austin, Texas (Mashable)… How Local Governments Are Using Technology to Serve Citizens Better (Harvard Business Review)…
How Brick-and-Mortar Merchants Can Win at Local Search
A battle is being waged online, as independent merchants struggle for top billing in local search results. We asked six experts in the local search industry for their best strategies for “winning” local search. Here’s what they said.
Ad Tech, Local Media and the 2016 Political Campaign
In this year’s presidential campaign, news and information consumers can be reached via a wide range of channels, and media buys can be executed in milliseconds. Now that local inventory has joined this channel, political camps have the ability to execute local campaigns on a massive scale.
Turf Talk Redux: Looking for the Future in Companies, People, and Products
I like to be a little out in front of things. Not too far (hyperloops) and not too close (digital couponing). In my writing about local marketing and media (both here at Street Fight, and previously), I’ve generally been most comfortable investigating advancements that attempt to intersect the possible and the inevitable. For instance: the […]
Street Fight Daily: How SMBs Can Win at Local Search, Uber’s New Feature Is a Lot Like Foursquare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brick-and-Mortar Merchants Can Win in Local Search (Street Fight)… Uber Will Give You Things To Do While You’re On Your Trip (Mashable)… How Oracle Is Helping Retailers Sell More Stuff (Recode)…
How the Rise of Virtual Reality Could Impact Local Marketing
With each passing tech revolution, response time diminishes while opportunity cost grows. Local media companies that were late to the consumer internet or the smartphone revolution already know this pain. With VR and AR, local startups will be more agile to experiment than larger incumbents.
Nashville ‘Indie’ Home Page Media, Now 5 Sites, Expands ‘Where There’s a Need’
Kelly Gilfillan launched her Home Page Media Group in suburban Nashville in 2009 smack in the middle of affluent turf that had been long “owned” by Gannett’s the Tennesseean. Having expanded her model to several nearby communities since then, Gilfillan is on track to hit $1 million revenue by 2017.
Street Fight Daily: Ford Launching Commuter App, the Benefits of Retail Subscription Models
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans Commuter App, Ford Car Not Required (USA Today)… How Subscriptions Are Creating Winners and Losers in Retail (Harvard Business Review)… Challenging Uber, Lyft Bets on a Road Wide Enough for Two (New York Times)…
Companies With Culture Data Outperform Those Without It
To figure out how to identify the right interactions to promote, CultureIQ measures 10 different operational and strategic company qualities. Three are most important: support, work environment, and mission and value alignment.
LBMA Podcast: Beacon’d Cities, Crowdsourced Maps, and P&G Tests Snapchat Ads
On the show: Adored loved to the tuned of $2.3 million; Fleetzen’s on-demand fleet of pick-up trucks; ShopperTrack acquired by Tyco; Starbucks teams with Alibaba; Twitter lets you control drones; LinkNYC wifi payphones are HERE!
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