News and Analysis
Native Ad Industry Booms, Capitalizing on Hunger for Ads That Don’t Look Like Advertising
Native ad firm AdYouLike is staking its reputation on the assumption that the ads you like may not look like ads. That bet appears to be paying off, as a report from the firm shows the native ad industry set to grow to $400 billion by 2025, a 372% jump from the projected size of the market in 2020.
Poor Data Quality Is Hurting Location-Based Campaigns—Here’s How to Fix It
“Location data offers the ability to turn universal ads into local ads. Same as local TV. The issue is how location targeting is being executed,” says location-based ad veteran Warren Zenna. “People don’t look at ads on their phones when they are out doing things like shopping and driving around. They look at them, sometimes, when they are inactive. Mobile ad creative needs to be better — more engaging and more contextual — and presented when someone is in a contextually relevant mindset.”
Voice is Rising as Medium for Local Discovery
Voice is not only booming as a search tool but also seems to be cannibalizing search volume from the medium that last revolutionized the practice of digital discovery: mobile. That’s the headline from Stone Temple Consulting’s third annual survey of consumers regarding their use of voice-enabled devices.
Latest Posts
Street Fight Daily: Nextdoor Going International, Uber Wants to Help Book Travel
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nextdoor, the $1.1B Social Network for Neighbors, Is Finally Expanding Overseas (Business Insider)… Uber Is Thinking of Getting Into the Travel Business (Business Insider)… In Silicon Valley Now, It’s Almost Always Winner Takes All (New Yorker)…
Street Fight’s Predictions for 2016: Part Two
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We ran the first installment yesterday — now here are the rest.
10 Pivotal Moments From the On-Demand Economy in 2015
From huge expansion to Asian markets to massive funding rounds to drone deliveries and new technologies, 2015 will go down as a landmark year for the on-demand economy. As we get ready to watch the ball drop on December 31, it’s a good opportunity to look back at 10 pivotal moments from this past year and their impact on the future of on-demand.
Street Fight Daily: How Facebook Intimidates Google, Quantifying Mobile Ads’ Impact
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Afraid of Facebook’s Search Ambitions (Motley Fool)… Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads (Adweek)… Sidecar Shutdown Leaves Uber and Lyft to Battle It Out in Ride-Hailing Market (GeekWire)…
Street Fight’s Predictions for 2016: Part One
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We’ll be running their outlooks in two installments, the first today and the second tomorrow.
Street Fight Hyperlocal Analyst Predictions for 2016
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. This year, we did things a little differently. We invited our regular analyst contributors to 1) weigh in on what they felt would be a “sure thing” in the coming year, 2) offer a prediction on something that might get big (but might not happen), and 3) identify something that hyperlocal marketers and merchants really don’t need to worry about. This is the first of several predictions pieces we will feature this week.
10 Ways Retailers Can Create Awareness of In-Store Mobile Channels
Consumers increasingly prefer to communicate with businesses through their smartphones rather than face-to-face, even while they’re shopping in-store. Retailers have reacted to this shift by investing in beacons and mobile apps. But many are finding that use of these technologies is low because consumers don’t realize they exist. To understand how merchants should go about building these relationships and creating awareness of their mobile channels, we spoke with seven industry experts.
LBMA Podcast: WayRay’s Holographic Navigation System, Samsung Makes Holiday Piano Out of Tablets
On the show: WayRay launches the world’s first holographic navigation system; Samsung fashions a holiday piano out of 112 tablets; Membo — the Yik Yak for local discovery; Moz partners with NavAds BV; Netflix socks turn your TV off if you fall asleep. Plus, news from Factual; Mondelez; Facebook and Uber; JCPenney; and Best Buy.
Street Fight Daily: Why Groupon Should Go Private, the Evolution and Future of Google Now
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Groupon Needs to Go Private to Rebuild Its Vision (TechCrunch)… In 2015, Google’s Personal Assistant Broke Out of Its Shell. Now It Has to Fight (Recode)… Relcy Founder Says He’s Built a Better Mobile Search Engine (Search Engine Land)…
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