News and Analysis
Native Ad Industry Booms, Capitalizing on Hunger for Ads That Don’t Look Like Advertising
Native ad firm AdYouLike is staking its reputation on the assumption that the ads you like may not look like ads. That bet appears to be paying off, as a report from the firm shows the native ad industry set to grow to $400 billion by 2025, a 372% jump from the projected size of the market in 2020.
Poor Data Quality Is Hurting Location-Based Campaigns—Here’s How to Fix It
“Location data offers the ability to turn universal ads into local ads. Same as local TV. The issue is how location targeting is being executed,” says location-based ad veteran Warren Zenna. “People don’t look at ads on their phones when they are out doing things like shopping and driving around. They look at them, sometimes, when they are inactive. Mobile ad creative needs to be better — more engaging and more contextual — and presented when someone is in a contextually relevant mindset.”
Voice is Rising as Medium for Local Discovery
Voice is not only booming as a search tool but also seems to be cannibalizing search volume from the medium that last revolutionized the practice of digital discovery: mobile. That’s the headline from Stone Temple Consulting’s third annual survey of consumers regarding their use of voice-enabled devices.
Commentary
Is Apple’s Encroachment on Local Finally Ready for Prime Time?
“I see [Apple’s] messaging platform as the third leg of mobile (joining the web and apps) that we need in place for the transition to non-traditional interfaces like voice,” Mike Blumenthal tells David Mihm. “Apple is building out a stable of ‘body’ computers with the Watch and now the AirPods that can provide an interface to the web.”
Latest Posts
Washington Post Uses Its Journalism to Breathe New Life into Display Ads
The display ad, which has powered the revenue behind much of online media in the past, has taken a lot of flak in the past couple of years, as many publications have touted new formats (like native advertising) as the future. But Washington Post Director of Ad Product and Engineering Jarrod Dicker thinks the paper’s […]
Street Fight Daily: Foursquare’s ‘Superpower,’ On-Demand and Doctors
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Has a “Superpower” Called Pilgrim That Could Finally Let It Take Over Your Phone (Business Insider)… This Whole ‘Uber for Doctor House Calls’ Idea Is Basically Doomed (Quartz)… Looking Beyond the Internet of Things (New York Times)…
In 2016, the Local Economy Is No Longer Local
Yes, we still shop at local stores, but the Walmart in the nearby shopping plaza isn’t the only competitor the local store needs to keep an eye on. Increasingly, it’s a host of online vendors and the growing crop of on-demand startups that have become an indelible feature of the local business landscape — both enablers and usurpers of their merchant partners.
LBMA Podcast: Key Trends for 2016
Welcome to episode #265. On the show: This is our annual predictions show. We highlight the things that stuck with us throughout 2015, how our 2015 predictions panned out during the year, the trends we see gaining steam and the companies that you should be paying attention to as we head into 2016. Show Notes: […]
Street Fight Daily: Nextdoor Going International, Uber Wants to Help Book Travel
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Nextdoor, the $1.1B Social Network for Neighbors, Is Finally Expanding Overseas (Business Insider)… Uber Is Thinking of Getting Into the Travel Business (Business Insider)… In Silicon Valley Now, It’s Almost Always Winner Takes All (New Yorker)…
Street Fight’s Predictions for 2016: Part Two
With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We ran the first installment yesterday — now here are the rest.
10 Pivotal Moments From the On-Demand Economy in 2015
From huge expansion to Asian markets to massive funding rounds to drone deliveries and new technologies, 2015 will go down as a landmark year for the on-demand economy. As we get ready to watch the ball drop on December 31, it’s a good opportunity to look back at 10 pivotal moments from this past year and their impact on the future of on-demand.
Street Fight Daily: How Facebook Intimidates Google, Quantifying Mobile Ads’ Impact
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Afraid of Facebook’s Search Ambitions (Motley Fool)… Marketers Can Now Run Studies to See How People Respond to Their Mobile Ads (Adweek)… Sidecar Shutdown Leaves Uber and Lyft to Battle It Out in Ride-Hailing Market (GeekWire)…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation