Street Fight Daily: Foursquare’s ‘Superpower,’ On-Demand and Doctors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Foursquare Has a “Superpower” Called Pilgrim That Could Finally Let It Take Over Your Phone (Business Insider)
Foursquare has started offering business analytics with its foot traffic data. “We had all these people from financial institutions saying, ‘What data do you have that we don’t have?'” said CEO Dennis Crowley. The answer is Pilgrim, an engine that tries to figure out where you are, if you’ve been there before, or if there’s anything going on in the area you might be interested in.

This Whole ‘Uber for Doctor House Calls’ Idea Is Basically Doomed (Quartz)
Jay Parkinson: Back in September 2007, I created a new kind of doctor practice, and what I learned makes me think that the new wave of startups vying to become the “Uber for house calls” are in for a rough ride. To think that house calls are scalable, a worthwhile venture capital investment, and something as revolutionary as the real Uber is naive.

Washington Post Uses Its Journalism to Breathe New Life into Display Ads (Street Fight)
Tom Grubisich: The display ad, which has powered the revenue behind much of online media, has taken a lot of flak in the past couple of years, as many publications have touted new formats (like native advertising) as the future. But Washington Post Director of Ad Product and Engineering Jarrod Dicker thinks the paper’s new “PostPulse,” which combines news with message, will put display ads back in the fast lane.

Looking Beyond the Internet of Things (New York Times)
If you have sent email on Google or used Microsoft’s browser or databases, you have touched the handiwork of Adam Bosworth. Now at Salesforce, Bosworth is working on “data singularity” technology — a kind of Internet of Things 2.0 — that could herald a new era in computing, with effects (like a vast increase in the number of services, ads, and product upgrades that are sold alongside most goods) far beyond more efficiency.

The Big Lies of Ad Tech (Digiday)
Jim Spanfeller: The ad tech space — super hot and high-flying — has come back down to earth. What was once an environment where finding a willing VC was almost as easy as going to the corner for a cup of coffee has turned into rapid consolidation, painful downsizing, missed earnings, and failed promises.

Raise Report: New Funding for Gusto, PepperTap, Innovid (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition sees new capital for several companies enabling the local on-demand economy.

Resy’s Co-founder on How They’re Revolutionizing Restaurant Reservations (Miami New Times)
Resy was launched in 2014 as a platform to improve the dining experience for eateries and consumers. According to CEO Ben Leventhal, Resy charges restaurants a fraction of the price their competitors do for better software they can use for table, customer, and floor-plan management.

What’s Important When Buying Programmatically? (eMarketer)
More than two-thirds of U.S. agency, media, and marketing professionals said the ability to buy display and the ability to buy inventory across channels like mobile and desktop via a single platform were important factors when buying programmatically, according to a recent survey.

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