News and Analysis
Customer Communication : AI and Omnichannel
A new study by Sinch, a global company specializing in SMS marketing, reveals that consumers have particular views on the rapid pace of AI integration in customer communication. The 2.8 consumers surveyed expect consistent, secure, and personalized experiences across all channels, including SMS, email, chat, and voice. A significant 58% of consumers are accepting of […]
Broadsign Makes Advances in DOOH Buying
Broadsign wanted to cut lengthy buying cycles in DOOH (digital out-of-home), and now it can with the launch of a new product called Broadsign In-Advance. Its first customer is now WPP Media in the Netherlands, which tested the new capability to secure DOOH ads across the Netherlands via OutMoove. The technology enables media buyers to […]
BOOM: MULO Health & Wellness
Despite Weight Watcher’s recent bankruptcy, the MULO (multi-location) health and wellness ecosystem—and the consumers who spend there—is booming. Weight Watchers jumped on the weight loss drug bandwagon, but it may have been too late for the iconic brand, founded in 1963. So, other than looking for miracle injections, where else are today’s consumers going to […]
Commentary
Navigating the Fragmented CTV Landscape: Strategies for Brands and Agencies
2023 was a year of exploration and education. As the industry begins 2024, agencies and brand marketers will continue to gain a better understanding while leveraging necessary campaign elements like transparency, incremental reach and co-viewing to navigate the new challenges and opportunities within the CTV (Connected TV) landscape. Today’s brand marketers are confronted with crucial […]
Industry Changes Ahead for Marketers: Cookie Deprecation, Dirty Data, and AI
With 2024 here, marketers need to prepare for a few big industry changes. The deprecation of third-party cookies and the death of the traditional customer journey will greatly impact marketing strategies, transforming how businesses engage with their customers. Marketers also must tackle the elephant in the room: dirty data. Accurate, unified data is the vital […]
Breaking Boundaries: Microsoft’s App Store and the Epic vs. Google Ripple Effect
It has been an earth-shattering few weeks in the app ecosystem. First, in a groundbreaking move that has sent shockwaves through the tech industry, Microsoft has announced its plans to launch an app store within the Apple App Store – a move that holds significant implications for app developers, especially those in the gaming industry. […]
Latest Posts
Crant’s Ink Lantern Boosts Engagement for Brands
Crant, an AI training and consulting platform, has launched Ink Lantern, an AI platform that enables tracking and understanding of “brand Love.” “We see ‘brand love’ as that deep, emotional bond people form with brands, kind of like how you feel about your favorite band or sports team,” said Alvaro Meléndez, Co-Founder & CEO of […]
Sneak Preview: A Chat With Nick Dan-Bergman About Experiences
Nick Dan-Bergman is VP, Marketing & Insights at LaneTerralever (LT) and will be one of our featured speakers at Street Fight LIVE on November 7th at Meta’s Chicago headquarters. This one-day summit will be an amazing interactive experience (in the tradition of Street Fight gatherings in years past). So, we picked Nick to feature this week because his […]
The C in C-Stores Also Means Consolidation
C-stores (convenience stores) are huge within the MULO (multi-location) ecosystem. They include mega roadside complexes that have showers, EV chargers, food options, and (of course) restrooms. The size of these C-stores has expanded, and the brands now have bragging rights as they offer new services and bigger footprints. Check out this recent article. Corner delis […]
Streets Ahead: 64% of Google Searches End with Google
In this week’s Streets Ahead update we learn about new Google research from Rand Fishkin and a reduction in brand spending on TikTok 64% of Google Searches End with Google The News Rand Fishkin at SparkToro has released an updated version of his “zero click” search studies, with the last one published in 2021. This […]
Do Consumers Still Care About Amazon Prime Day?
The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]
Chatmeter’s Local Pages 2.0 : SEO for Multi-Location Brands
Chatmeter, a leader in multi-location intelligence, has announced the release of Local Pages 2.0, a solution designed to help multi-location brands dominate page one search results in each of their local markets. This newly released solution creates optimized pages that integrate seamlessly with location listings, providing a potentially powerful tool for businesses looking to enhance […]
MULO Rises in Chicago on November 7th. WHY?
When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]
BOOM: MULO Gyms and Wellness Studios are Healthy
As the population ages and people become more concerned about their appearance and longevity, MULO (multi-location) fitness options are bulking up! According to Athletech News, Vasa Fitness just added some heavyweights to its executive team and is planning to add more locations to its brand (which already has 57 units). This gym falls into the […]
Hooters Locations Go Bust, Along With Other MULO Restaurants
Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]
57% of Consumers Want Brands to “Get Personal” on Streaming Media
Despite the often negative buzz about consumer privacy and the ubiquity of shopping and dining data, a new study revealed that most U.S. consumers (57%) prefer personalized ads to mass marketing when they’re watching streaming media. The study was done by Moloco, a machine-learning company. As advertising on streaming media has become more common, opportunities […]
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