News and Analysis
Borrell Associates Names Jim Brown President
Borrell Associates, a firm that provides cutting-edge insight for the location marketing industry, announced a leadership change on Tuesday. Jim Brown, previously vice president of sales, will take on the role of president, partnering with Corey Elliott, newly minted senior VP of local market intelligence, to help steer Borrell into the future.
5 CRM Platforms for the Cannabis Industry
Growers and dispensaries in certain states are required to submit reports that include information about their customers and sales to governing bodies. How easy, or difficult, these reports are to generate depends on the CRM platform that the business is using, and those platforms designed for marijuana businesses specifically tend to make the process as efficient as possible.
Here are five examples of CRM platforms designed for businesses in the cannabis industry, along with details about what makes each of these platforms unique.
Brands See Risk and Reward When Automating Reputation Management
With the reviews and other content being posted online about brands coming from an increasingly wide swath of sources, manual techniques for reputation management are no longer viable on a large scale. At the same time, the volume of online opinions bombarding potential customers is making it more important than ever for brands to constantly monitor what’s being said about them online. How are brands coping with the challenge?
Commentary
Why Brands Need to Master Prompted Search
When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby.
Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity
This year, investment in marketing tech is on pace to more than double the investment in ad tech, suggesting just how promising this market is. Because these solutions are in high demand and are built on a recurring and relatively predictable software-as-a-service (SaaS) revenue model, profits have surged.
Apps Continue to Battle, But the Mobile Web May Be Catching Up
With a shift to mobile websites, most mobile marketing dynamics will remain, although implementation for sites versus apps will be more than nuanced. Mobile search is already undergoing shifts, and listings management must take into account the role of the mobile platforms, maps, and, probably, Amazon.
Latest Posts
Street Fight Daily: How Ad Blocking Affects Ecommerce, Is Food Delivery the New Gold Rush?
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ecommerce Links Become the Latest Unlikely Casualty of Ad Blocking (Digiday)… The Food Delivery Wars: A Little Bit of History Repeating? (PYMNTS.com)… FiveStars Gets $50M to Help Small Retailers Run Loyalty Programs Like Their Bigger Rivals (TechCrunch)…
6 Social Media Tactics that Reduce Marketing Costs for SMBs
In addition to generating leads, building brand awareness, and adding credibility to a business, a well-implemented social strategy should also lower a merchant’s overall marketing expenses. Social media is oftentimes less expensive than other types of marketing, and can easily be used to leverage a merchant’s complimentary marketing programs.
Street Fight Daily: Starbucks’ Continued Mobile Success, UberEats Announcement Targets GrubHub
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Starbucks Mobile Program Reaches 6M Orders Per Month (GeekWire)… GrubHub Stock Hits an All-Time Low After Uber Announces Food Delivery App (Business Insider)… Google Paid Apple $1 Billion to Keep Search Bar on iPhone (Bloomberg)…
4 Ways That Retailers Can Gain Traction on Mobile
As retailers continue to reimagine marketing to consumers using mobile, the tools to do so will evolve as well. Similar to marketing automation for B2B, retailer-focused solutions providers are enriching their platforms so that retailers can deliver marketing messages and offers to highly segmented consumers.
Street Fight Daily: UberEats App Launching Soon Across U.S., Square Takes a Hit
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Prepares Meal-Delivery Service for 10 U.S. Cities (Wall Street Journal)… Square Falls Below Its IPO Price (Fortune)… Boxed, the Ecommerce Startup for Costco-Sized Orders, Nabs $100M (Forbes)…
6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions
What do customer movements inside stores have to do with conversions? It turns out, quite a lot. Slight changes in routing can increase the traffic around promotional displays and help avoid bottlenecks. Some of the smartest retailers are installing beacons, WiFi, and other hyperlocal technologies as a way to generate heat maps that track customer flows.
Local Media Consortium Touts New comScore-Validated Reach
The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result was totals so high […]
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