News and Analysis
During Privacy Battle, Brands Adjust Location Targeting Strategy
Can privacy and personalization ever be compatible? It’s not a question consumers regularly ask, even though concerns over targeting and apps that continuously log location data grow greater by the day. For marketers, however, the answer to whether privacy and personalization can coexist, and what happens to location data in the wake of tightening restrictions, has important ramifications. Industry experts weigh in.
Location Data Verification Firm Location Sciences Expands to Americas
As the location data and marketing industries experience heightened calls for privacy and quality control, location data verification solution Location Sciences is expanding to the Americas. The London-based firm also announced on Tuesday morning its appointment of digital marketing veteran Warren Zenna to take the helm on this side of the Atlantic.
As Visual Search Takes Off, Brands Adapt to Shifting Demands
Visual search and image recognition are capturing the attention of investors, retail insiders, and everyday consumers. To find out more about where visual search is heading, and what marketers can do to adapt their strategies with the latest trends in mind, we checked in with Apu Gupta, CEO of Curalate, a social commerce company that turns images and videos into storefronts.
Commentary
The Increasing Impact of Reviews and Google+ (?!) on Local SEO
Some new data has given us some “big time insight” into how Google is using authoritative local sites to inform local search rankings, says David Mihm. Mike Blumenthal agrees, saying that the prominence of local review pages and appears to be “transferring prominence directly to the local entity in a way that is totally independent of links.”
New Report Shows Urban SMBs Do Better with Agency Help
Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement.
Brand Battles in Depth: Looking at Starbucks vs. Dunkin’ Donuts
The series demonstrates the real complexity of cross-platform digital marketing and the importance of a data-driven strategy in identifying meaningful objectives and tracking performance. This commentary explains how Brand Battles are constructed and how their subject areas fits into the bigger picture of local marketing for national brands.
Latest Posts
How the Tech Emerging From CES Could Impact Local Advertisers
While some of the consumer-facing products that made headlines won’t hit store shelves for months, there was plenty to learn from the show for anyone involved in media, software, content, and design. Here’s a look at how some of these technologies could impact advertising planning and creation right now.
Street Fight Daily: DoorDash’s Unicorn Hopes Fall Short, Rite Aid’s Massive Beacon Program
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Struggles in Quest for $1 Billion Valuation (Wall Street Journal)… Rite Aid Preps One of the Largest Beacon Activations (GeoMarketing)… The Goldman Sachs Note Behind the Theory that Apple has Figured Out How ‘to Starve Google’s Core Business Into Irrelevance’ (Business Insider)…
Street Fight Daily: Foursquare Gets a New CEO, How Apple’s iAd News Affects the Industry
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare CEO Steps Down as Valuation Plummets (Wall Street Journal)… What Apple’s iAd Changes Mean for the Industry (Digiday)… How Google’s Search Chief Has Been Living the “Mobile First” Life (Search Engine Land)…
Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star
Two areas in the industry I see creating genuine value are in-app search, or “deep linking,” and on-demand tech. In both cases, the value these two segments of our industry bring is in the efficiencies they create. In other words, where and how they reduce friction in consumer transactions is where we will see 2016 investment and M&A activity.
Street Fight Daily: The Trouble With “Uber for X” Companies, Apple Moves Away From Mobile Advertising
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… ‘Uber for X’ Will Fail in 2016, but Uber Will Continue to Thrive…Why? (Recode)… Apple Steps Back From Its iAd Advertising Business (BuzzFeed)… How Mobile Apps Stack Up Against Mobile Browsers (eMarketer)…
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