News and Analysis
Foursquare’s Location-Based Loyalty Metrics Point to Best Practices for Casual Restaurants
Brushing aside customer surveys and other imprecise measures of customer loyalty, location intelligence firm Foursquare released a location-based report this morning that evaluates best practices and practitioners in loyalty among casual restaurant chains.
Most importantly for future considerations, the report suggests that brands can improve loyalty in all four of the areas that contributed to its index.
Report: Consumer Expectations for Brands Higher than Ever in Age of Convenience
With the omnichannel age upon us, the impact of bad customer experiences is unprecedented. The main fear for businesses should no longer be a standoff between the worker behind the customer service desk and the angry customer who failed to get his discount; it should be the rant that hits social and is shared or liked a slew of times, dragging digital reputations through the mud.
Commentary
How Cisco’s Meraki Became the Largest Vendor of Bluetooth Beacon Gateways
While Meraki’s routers have long had the ability to broadcast iBeacon packets, in October they released a software upgrade which enables API access to these radios, activating a major new feature. Now customers can use their Wi-Fi access points to monitor beacons from third party vendors.
Latest Posts
Street Fight Daily: Google’s Vision for AMP, Millennials Are Changing the Privacy Game for Marketers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Q&A with Google’s Head of News On Its Vision for Accelerated Mobile Pages (Nieman Lab)… Digital-Savvy Millennials Will Sacrifice Privacy for Personalization, Says Exec (Adweek)… Overnight, the App for Booking Last-Minute Spaces with Local Hosts, Closes $2.5M Seed Round (TechCrunch)…
How the Rise of the On-Demand Economy Is Driving Flexible Convenience
“Customers drive booking, bookings drive pros, the pros drive availability and availability comes all the way back around and drives customers and booking,” Handy founder Oisin Hanrahan tells Street Fight. His company and others are figuring out over time what works and what doesn’t in local on-demand.
Street Fight Daily: The Benefits of Cross-Device Data, Possible Outcomes of Google’s Antitrust Case
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Every Enterprise Will Soon Be Addicted to Cross-Device Data (The Next Web)… What’s Next for Google’s Terrible, Horrible, No Good, Very Bad European Antitrust Case? (Recode)… The Next Big Thing in Retail: Programmatic Commerce (Forbes)…
Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits
PlaceIQ and LiveRamp have announced the results of a new consumer behavior model that connects TV to the real world. The companies conducted a number of campaigns delivering targeted TV ads and then used location data to measure real-world store visitations, resulting in an average lift of 46 percent across three targeted verticals.
GrubHub’s Chia: Scale and ‘Strong Partnership Model’ Keep Company Afloat in Saturated Market
Competition in the local delivery space has exploded in the past few years as on-demand providers rushed to connect service providers with consumers as efficiently as possible. Street Fight recently caught up with GrubHub’s SVP of Operations, Stan Chia, who says the company’s fundamental mission — restaurant discovery — hasn’t changed.
Street Fight Daily: Whole Foods Invests in Instacart, Ad Blocking Debate Gets Tempers Flaring
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal (Recode)… Fear, Loathing, and Opportunity On Display as Ad Industry Eyeballs Specter of Mobile Ad Blocking (TechCrunch)… Foursquare Won’t Be Facebook and That’s Just Fine, Crowley Says (Bloomberg)…
/Local: ‘Slashing’ the Local Web Into Tiny Nearby Slices
“It’s 2016, and everyone is connected to the information superhighway, and yet our towns, cities and locations are largely still dark and unsearchable,” says Local Web co-founder Jess Bachman. “The Local Web is the off-ramp for the Web. The problems it will solve are as varied as the people using it. “
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