News and Analysis

Offline Retailers See Huge Boost From Prime Day’s Online Sales

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Amazon wasn’t the only retailer to see high purchase intent during its two-day event. Competing retailers saw similar successes piggybacking on Amazon’s newest shopping holiday with their own discounts and limited-time deals. This year’s Prime Day event drove a 14% spike in U.S. traffic on its first day, compared to baseline traffic from the month of June.

According to data collected by Constructor.io, an AI-first SaaS provider for ecommerce sites, among the non-Amazon companies having sales during Prime Day, search volume increased an average of more than 500%.

7 Cannabis Data Analytics Firms

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One of the signs that an industry is becoming more legitimate is when its major players start investing in analytics. With a recent boom in the number of data analytics firms entering the cannabis space, it’s time to reevaluate the landscape for recreational marijuana as a business.

The marijuana industry is expanding at a rapid pace. Analysts estimate the industry could reach $75 billion in global sales by 2030. With so much on the line and marijuana companies facing enormous pressure to innovate, investors are pushing for the increased use of data analytics to make more strategic business decisions.

Here are seven cannabis data analytics firms working to change the face of the industry right now.

7 Location Analytics Firms for Malls and Shopping Centers

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If you want to see what retail innovation looks like first-hand, walk into a shopping mall. Faced with the option to transform or die, shopping mall operators across the country are choosing to fight back against the shifting tides in retail.

Here are seven tech firms that malls, and other retail giants, are relying on to collect and study location data gleaned from shoppers’ mobile devices.

Commentary

Where Home Phones Meet Voice-Assisted Search

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Similar to the shift from desktop to mobile, local marketers need to consider how the shift to voice-activated devices will impact their strategy. The smart home hub offers a new device on which consumers will interact with local businesses.

Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

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With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Street Fight recently sat down with Cosabella CEO Guido Campello and marketing director Courtney Connell to talk about how company gets the word out about its products.

What Does It Mean to Practice Local SEO Ethically?

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It can be all too easy to give the client the impression that search marketing is too hard from them to really understand — so they should just trust you. But that sets the stage for a relationship that is not based on ethical behavior.

Latest Posts

Street Fight Daily: Reserve Acquires Dash, Shoppers Save Big Purchases for Desktop

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve Acquires Mobile Payments Startup Dash (TechCrunch)… U.S. Shoppers Save Big-Ticket Online Purchases for Desktop (Quartz)… Report: Search Drives 10x More Traffic to Shopping Sites Than Social Media (Search Engine Land)…

Gimbal CEO Says Getting Beacons Right Means Moving Beyond the Coupon

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“When people started thinking of beacons, they thought it was the place to [deliver] the coupon offer,” says Jeff Russakow, “but what we’re finding is that there is a broader and richer experience to be had through beacon deployment.”

5 On-Demand Apps for Emergency Services

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While dialing 911 is the correct response when major emergencies occur, it isn’t always appropriate for lesser events, like flat tires or minor medical injuries. For events that are urgent but not life-threatening, a host of specialty on-demand apps are looking to fill the void.

Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon In Talks to Buy Stake in Mapping Company HERE (Yahoo Finance)… Postmates Launches Subscription Service, Hits 1M Monthly Deliveries (TechCrunch)… More Brands Mean Many More Buttons for Amazon Service (New York Times)…

‘Indie’ Pureplays Capitalize on Newspaper Turmoil in Big SoCal Markets

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As founder of the independent pureplays Times of San Diego and My News LA, Chris Jennewein is going up against Tribune Publishing, owner of the San Diego Union-Tribune and the Los Angeles Times, both once-reigning print dailies that are trying to make a comeback in the crowded digital space.

Case Study: Using Digital Coupons to Generate Calls

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In today’s competitive landscape, digital marketing firms are honing their sales pitches and investing in innovative new technologies to stand out from the pack. But when Don Fuller’s Appliance Repair co-owner Lisa Fuller evaluates a vendor, she looks at something that’s harder to quantify — sincerity.

Street Fight Daily: Tim Armstrong’s AOL Goals, Square Launches New Payments Tools

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AOL’s Tim Armstrong Aims to Build Digital-Ad Empire at Verizon (Wall Street Journal)… Square Has a New Growth Hack to Increase Its Payment Processing Volume (Recode)… Car-Pooling Helps Uber Go the Extra Mile (New York Times)…

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

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There has been a lot of backlash from Starbucks customers after the company changed the mechanism of its My Starbucks Rewards program last month from frequency-based rewards to dollars spent. The switch is informative for other retail brands, and indicates that personalization is key.

Grocery Delivery Options Reach Further Into Local Communities

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Matt Hatoun, founder of online buying club Wholeshare, believes that the delivery space is burning itself out by offering its services to mostly high-end customers who can afford to pay fees on top of the price of high end products.

Street Fight Daily: Google Will Offer Home Phone Service, Lyft Introduces New Carpooling Feature

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Fiber’s Latest Innovation Is a Landline (TechCrunch)… Lyft Wants to Make ‘Casual Carpooling’ a Thing Again (The Verge)… Digital Neck-and-Neck with TV Ad Spend in the U.S. (eMarketer)…