News and Analysis
This Largely Brick-and-Mortar Industry Is Resisting Digital Disruption
Despite Amazon’s high-profile acquisition of Whole Foods in 2017, grocery is the bastion of brick-and-mortar shopping proving unusually resistant to a takeover by digital channels. At least, that is the vision of consumers, only 15% of whom say they are excited about the technical “revolution” in grocery, according to a new report on the future of retail by Walker Sands.
Startups Adapt to Shifting Privacy Standards
Two steps forward, one step back. That’s what it can feel like to be a technology provider in the location marketing space right now, struggling to strike a balance between the demands of brand marketers and growing concerns over consumer privacy and data regulation.
That push and pull is challenging vendors in the location marketing space. At the same time their firms should be seeing exponential growth, data regulations—including the European Union’s General Data Protection Regulation (GDPR) and California’s forthcoming Consumer Privacy Act (CCPA)—are establishing new rules for innovation.
But some companies are embracing the regulation as a challenge to innovate in its own right.
Vendors Rush to Bring Privacy Verification Solutions to Market
The demand for data privacy is at an all-time high, just as consumer trust in the technology space is at an all-time low. Advertisers are grappling with wasted ad spend and uncertainty over ad verification. The market is in disarray, and technology vendors are hoping they have a solution to the problem.
Just this month, the offline consumer intelligence and measurement company Cuebiq launched a new verification solution for third-party data. The solution gives advertisers verifiable proof of compliance with the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Latest Posts
March Brand Battle: Marriott Residence Inn vs. Hilton Garden Inn
Spring break is a big time for family travel across the U.S. According to travel booking site Orbitz, 61% of spring travelers will be families. What are they looking for? The March Brand Battle pits two affordable luxury hotel chains, Marriott Residence Inn and Hilton Garden Inn, against each other in a fight for local-mobile hotel domination as they head into the spring break season.
Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers
Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. The company’s entree is a product called Attribution Powered by Foursquare that is intended to help brands measure how media impacts foot traffic in brick-and-mortar locations. To fuel this intelligence, the company pulls data from a panel of […]
Street Fight Daily: DoorDash Raises $127 Million, Billy Penn to Expand Its Local News Model
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $127 Million in ‘Down’ Round (Wall Street Journal)… Can the Billy Penn Model for Local News Work Beyond Philadelphia? We’re About to Find Out (Poynter)… Yahoo Ad Revenue to Drop Nearly 14% This Year (eMarketer)…
Street Fight Daily: Google’s Increasingly App-Like Mobile Web, Mobile Sensor Project ‘CrowdSignals’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Gradually Turning Mobile Search Into an App-Like Experience (Screenwerk)… CrowdSignals Aims to Create a Marketplace for Smartphone Sensor Data (New York Times)… Retail Browsing Is Rapidly Shifting to Mobile, So Why Isn’t Buying? (AdAge)…
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