News and Analysis
Visual Search Moves Beyond Experimentation and Into Prime Time
After years of experimentation and broad discussions about how visual search would someday take hold, it’s clear that the future has arrived. Visual search has moved into the mainstream, and companies like Pinterest, Instagram, and even Google are paving the way for consumers to engage more deeply with the products they find online.
As visual search moves into the mainstream, questions are intensifying over what impact the medium will have on SEO and traditional search metrics.
Google Integrates Food Delivery into Search, Maps, Assistant
More or less following the model of Reserve with Google, which has seamlessly integrated the process of reserving a table at a nearby restaurant into SERPs, Google is now integrating food delivery into search, Maps, and Assistant, keeping consumers on Google properties for the entire journey as they make transactions via third-party couriers.
As GDPR’s One-Year Anniversary Approaches, Where Are We Now?
One year in, it’s clear that the full impact of GDPR still hasn’t been felt. The regulation is structured in a way that puts less pressure on large companies than smaller businesses, and that’s something that regulators will have to continue sorting out. But the changes Europe’s law portends are undeniable: Privacy legislation is coming to the United States, and the data collection practices that made many Silicon Valley pioneers rich will never be quite so unbridled again.
Latest Posts
Street Fight Daily: Groupon’s New Merchant App, Google Announces ‘Analytics 360’ Ad Products
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Launches New Merchant App That Puts the Daily Deal Front and Center (TechCrunch)… Google Introduces Products That Will Sharpen Its Ad Focus (New York Times)… Yelp’s Founder Once Thought No One Would Want to Post Opinions on the Internet (Chicago Tribune)…
5 Online-to-Offline Attribution Tools for Merchants
Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies or understand the growth opportunities within online channels.
Street Fight Daily: The Longevity of Online Grocery Delivery, How Foursquare is Winning SXSW
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is Online Grocery Actually the Future? (Business Insider)… The Winner of This Year’s SXSW Interactive Is… (Forbes)… You Hate Paying Instacart Delivery Fees, So Pepsi Is Footing the Bill (Crain’s Chicago Business)
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Why TV Remains the Heartbeat of Local Connection