News and Analysis
Allset Redefines Its Position in the Mobile Ordering Space
Standing out in the mobile ordering space isn’t easy. GrubHub, Uber Eats, Door Dash, and dozens of other mobile ordering platforms are competing for business in what’s already become a tight market. So how does an outsider break into the business, and break away from the competition?
For companies like Allset, the answer is to create entirely new services that competitors aren’t offering.
Foursquare Acquires Placed, Announces $150M in Funding
Foursquare and Placed are location tech’s new power couple.
The location intelligence firm is acquiring Placed, which had previously been bought by Snap for its top-rate online-to-offline attribution solution, and the two will offer one of the most powerful attribution solutions in the location industry, to be called Placed powered by Foursquare.
As ad tech faces tougher times and a privacy-driven crackdown on data collection and ad targeting practices, more mergers and acquisitions are likely to transform the industry’s terrain. Teaming up and stockpiling as much first-party data as possible, thereby eliminating the need for less compliant modes of data harvesting, will boost the longevity of some firms while others flounder.
SMBs Warm Up to New Tech But Are Skeptical of Impersonal Interactions
A freshly released report from SMB software firm Broadly uses data from a survey of 300 SMB leaders to paint a picture of the American SMB in 2019: gradually embracing mobile-first communication, skeptical of innovation that undercuts human connection, and ambivalent toward large digital marketplaces like Amazon and Etsy.
Commentary
Survey: Merchants Gain Social Media Sophistication, Rate it Most Effective Tactic
Over the past several years, Street Fight has seen these local merchants shift their marketing budgets away from traditional media like newspapers, print Yellow Pages, and local broadcast towards digital marketing and media. That trend continues in a new survey that we conducted earlier this year.
Latest Posts
9 Killer Location Features for Retailer Mobile Apps
Retail apps have a reputation for being bulky and unnecessary, and for taking up space on consumers’ phones without delivering enough benefit. Going forward, the key for retailers looking to gain traction with their branded mobile apps will be integration with more location-based components.
Street Fight Daily: Lyft Launches Waze Integration, ‘Platform Relationship Specialists’ Emerge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Integration for Drivers Rolls Out Nationwide in Lyft’s Mobile App (TechCrunch)… The Rise of the Publishing Platform Specialist (Wall Street Journal)… Publishers See Rising Premium on Mobile Advertising (AdExchanger)…
Street Fight Daily: Apple Pay Coming to Mobile Web, DoorDash Moves Into Yelp Territory
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Pay Moving to the Mobile Web, Could Give Big Boost to Mcommerce (Marketing Land)… DoorDash Takes On Yelp, Offers ‘Objective’ Restaurant Quality Scores (VentureBeat)… Microsoft Tells Possible Yahoo Buyers It Would Consider Backing Bids With Big Bucks (Recode)…
March Brand Battle: Marriott Residence Inn vs. Hilton Garden Inn
Spring break is a big time for family travel across the U.S. According to travel booking site Orbitz, 61% of spring travelers will be families. What are they looking for? The March Brand Battle pits two affordable luxury hotel chains, Marriott Residence Inn and Hilton Garden Inn, against each other in a fight for local-mobile hotel domination as they head into the spring break season.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation