News and Analysis

5 Voice Marketing Platforms for Brands

More than 33 million consumers in the U.S. are expected to shop using a smart speaker in 2022, and 51% of online shoppers now use voice assistants to research products before they buy. With more consumers relying on Amazon’s Alexa, Google Assistant, and Apple’s Siri to search for local products and services, brands are looking at how to incorporate voice into their existing marketing strategies.

Neighborly Recommendations Drive Local Business on Nextdoor

For multi-location marketers and small businesses, Nextdoor’s research reflects the importance of establishing a presence on local social networks such as Facebook and Nextdoor as well as monitoring customer sentiment and reviews.

Survey: Brands Marketers Switching from Paid Social to OOH

According to a new survey from OneScreen.ai, the majority of marketers are actively looking for alternatives to paid social in 2022, and 67% believe their digital returns have diminished, even after scaling up programs.

Commentary

6 Considerations to Inform Your Multichannel Customer Experience Strategy

In rapid succession, buzzwords like “customer experience,” “CX” and “customer journey” have moved from conceptual theories to boardroom imperatives. It’s now table stakes for major enterprises to have an ability to engage, convert, and nurture consumer relationships in a highly personal, secure way, and on a proliferating range of channels and conversational entry points, including Apple Messages for Business, WhatsApp Business, Facebook Messenger, and more.

Brands, You May Be Using Privacy-Unsafe Audiences

With all of the regulation and laws that have gone on the books, along with ongoing consumer concerns and industry initiatives, buyers probably think that everything they buy at this juncture must be “safe,” in that it’s compliant, vetted, and fully legal. Unfortunately, that’s not the case.

Google Adds More Custom Relevance Signals to Local Results

The ranking criteria that matters most for the current discussion is relevance. In offering product photos to users searching for products, Google is both declaring and emphasizing that this business has offerings relevant to the searcher’s stated need.

Latest Posts

Google Adds More Custom Relevance Signals to Local Results

The ranking criteria that matters most for the current discussion is relevance. In offering product photos to users searching for products, Google is both declaring and emphasizing that this business has offerings relevant to the searcher’s stated need.

Location-Based Marketing Association: Tapestri Paying Users for Location Data

In this episode of Location Weekly, the Location-Based Marketing Association talks about Hexagon acquiring Immersal to merge the physical and digital worlds, Tapestri paying users for sharing location data, Intel looking to use drones as mobile billboards, and Google’s new radar sensor possibly being used to drive DOOH.

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How Do Marketers Maximize the Value of Customer Data?

Street Fight connected with Arun Kumar, EVP, data and insights at Hero Digital, to learn more about how marketers can maximize the value of data at a time when third-party data is disappearing from the market.

mobile notifications

Mobile Madness: Roundup on Marketing Best Practices

Mobile has been a hot subject for the past year as marketers and technologists figure out how to map customer behavior and orchestrate marketing in the wake of Apple’s anti-tracking AppTrackingTransparency policy. In this roundup, experts on digital marketing and mobile weigh in on best practices for one of digital marketing’s most important devices.

Redefining Mobility Data in a Privacy-First Era

Mixing engagement data with app ownership, brand marketers are redefining the term mobility data for a new era and discovering better ways to overcome the data collection obstacles created by privacy regulations.

How Brick-and-Mortar Stores Are Transforming for an Omnichannel Era

I connected with Nikki Baird, VP of strategy at Aptos Retail, to discuss how retailers can succeed in the era of omnichannel shopping.

Consumers Widely Frustrated by Business Messaging

Consumers are seeking easier ways to connect with businesses. For businesses, offering a phone number is no longer enough to maximize conversion opportunities when connecting with local customers searching for their products and services. But few businesses are prepared to meet consumers’ demands for quick, convenient communication.

How Brands Are Navigating Online Marketplaces, Especially Amazon

I connected with Dani Nadel, president and COO of Feedvisor, a firm focused on Amazon optimization, to discuss the state of online marketplaces, Amazon strategies, and alternatives for businesses looking for other platforms.

BrandMuscle Releases Markie, a Local Marketing Virtual Assistant

The classic SMB marketing problem is that SMBs simply do not have the staff or time required to coordinate sophisticated digital marketing campaigns. BrandMuscle is stepping in to solve the problem with Markie, a local marketing virtual assistant that analyzes opportunities and points operators toward ideal next steps.

How Will AR Glasses Impact Mobile Marketing?

While Meta races to build the company’s first augmented reality glasses by 2024, mobile marketers are already looking for opportunities to capitalize on the new technology.