News and Analysis
Retail as a Service: Amazon Tips its Hand
Amazon has a knack for moving into new vertical segments and then applying its logistical mastery and economies of scale to carve out margins and undercut incumbents. Then, it doubles down by scaling things up to its signature high-volume/low-margin approach. As Jeff Bezos ruthlessly admits, “Your margin is my opportunity.”
The latest place for this to unfold is retail. No, we’re not talking about Whole Foods, though that’s part it (more on that in a bit). We’re talking about Amazon’s transformation of the in-store experience — upending and streamlining logistics just like it’s done in shipping and cloud computing.
Here are some predictions for how Amazon’s disruption of retail via licensing of its Go technology will upend the industry.
Olo Deal Helps Restaurants Access Traffic From Google’s Platforms
Ninety percent of consumers research restaurants online before dining—more than any other business type—and the vast majority of those web searches start on Google. The search giant plays an important role in the success of restaurant marketing online, making it a desirable partner for any digital platform serving the restaurant industry.
Partnering with Google often means increased search traffic and a strengthened position within the restaurant vertical, which helps to explain the enthusiasm coming from Olo’s recent announcement that it will be working with Google to allow its restaurant partners to receive orders directly from Google Search, Maps, and Google Assistant.
6 Scheduling Platforms for Fitness Studios
One of the most exciting verticals right now is the fitness space, where the number of boutique gyms and studios is on the rise. Scheduling software has become an absolute necessity for fitness studios, giving clients a way to quickly book classes, pay for memberships, and even check in from their smartphones.
Here are six scheduling platforms serving the fitness vertical.
Commentary
The Key to Multi-Channel Success: Understanding the Search and Social Mindset
People behave differently depending on where they are in the digital space. Even the same individual will exhibit drastically different behavior depending on when and where they are online. Understanding the different mindsets of your audience on these channels will help you align them more effectively.
2017: A Year of Experimentation for Google Local Search
For marketers and local businesses, it’s always a challenge to keep track of the search giant’s frequent shifts in policy in policy, procedure, and terminology. This year has been especially dizzying, though to those paying attention, many opportunities are presenting themselves to reach out to customers in new ways.
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LMC Chief: Local News Pessimists Are Missing the Big Innovations
Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? We spoke recently with Rusty Coats, executive director of the digitally focused Local Media Consortium, about why the prognosis for local media might not be as bad is it seems.
Gimbal Launches Proximity Data Platform for Mobile App Publishers
While more consumers own smartphones than ever before, they also face an unprecedented number of options when it comes to mobile apps. For app publishers, it can be hard to stand out in the crowd — even if your service is perfect for a a specific kind of user. As a way to help publishers […]
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