News and Analysis
95% of Consumers Plan on Buying Most Holiday Gifts Online
While brick-and-mortar sales remain a robust part of the holiday shopping experience, online shopping is asserting clearer dominance than ever before this year. A walloping 95% of consumers plan to do the majority of their holiday shopping this season online, according to multi-channel engagement platform Leanplum.
5 Ways to Improve the Customer Experience for Holiday Shoppers
The retail space starts to feel chaotic this time of year, with brands pulling out all the stops to win over holiday shoppers. Amidst all the talk of sales and discounts, retailers this year are looking at integrating new customer experience initiatives designed to bring in first-time shoppers and encourage long-time loyalists to spend even more than usual.
To learn even more about the customer experience strategies retailers are launching this year, we checked in with a few industry experts. Here are their thoughts on the best customer experience strategies retailers are trying out this holiday season.
Which Emerging Social Platforms Will Win Big This Holiday Season?
Retailers looking for an edge this holiday season are testing the waters with newer, emerging social platforms in a bid to generate awareness and market their products to huge audiences of tech-savvy teens and twenty-somethings.
On TikTok, a mobile app for creating and sharing short videos, retailers are poised to connect with a base of more than 500 million users.
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Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers
As it splits the difference between real-time bidding and totally manual ad-buy systems, programmatic direct allows publishers and advertisers to create specific agreements around how the process will work. It guarantees protected inventory and premium placements without requiring much in the way of hands-on operation.
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Bloom Geolocation Puts Users Where News Is — And Can Guide Them to Nearby Advertisers
The plugin “empowers the user to pinpoint where they are and then the stories are brought to them. It’s like Pokémon Go for journalism,” says founder Stephen Jefferson. “Users can now walk around to different locations and see what events, what news or crime stories have been reported around them.”
New Report Identifies Enterprise Customer Types & Needs
In our latest analysis, we discovered that the integration needs of enterprise marketers reveal some clear correlations in terms of attitude, behavior and installed technologies. For example, the companies that found local store sites to be most effective were also doing well with local print, and planned to increase their social, mobile, and digital display advertising.
DevHub Launches ‘TXT a Restaurant,’ Enabling More Interaction With Consumers
The website-building platform can manage hundreds of local sites for a single agency or brand. This week, the company is launching DevHub Labs and is announcing the group’s first experiment, “TXT a Restaurant” — which will allow local businesses to try out a new digital tool: click-to-text, a new way to connect with consumers who may be hesitant to use the more traditional click-to-call.
Why Local Businesses Should Treat Their Store Locator Like a Shopping Cart
For businesses that operate multiple store fronts, store locators are critical revenue-generating assets. But too often, the locators are treated like a forgotten tool sitting on the shelf, collecting dust and rust. Instead, they need to make the discovery process and conversion to offline visits as easy and personal as Amazon does.
Street Fight Daily: Google Expands AMP, Instagram Debuts ‘Stories’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Hit a Record of 14 Million Rides Last Month… Google Expands AMP in Search Results as Retailers Join Push for Faster Mobile Web… Instagram Takes a Page From Snapchat, and Takes Aim At It, Too…
Street Fight Daily: Attribution Tech’s Star Is Rising, Mall Operator Enlists Local Startups
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Yext’s Snapchat Integration Means for Brick-and-Mortar Biz… Attribution is Becoming More of a Priority for Marketers… Giant Mall Company Enlists 10 Tech Startups to Drive Brick-and-Mortar Business…
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Streets Ahead: Google Chat, and Instagram Reels