News and Analysis
Church’s Wants to Make Your Day
A new female buddy comedy is playing in theaters, and Church’s Texas Chicken not only has a cameo role, but a marketing tie-in. “One of Them Days” stars SZA, who had her own star turn in Kendrick Lamar’s Super Bowl half-time show earlier this month, and Keke Palmer (“Akeelah and the Bee)” playing roommates who […]
5 Reasons the Media Ignores (or Trashes) Your Brand
As someone who has sat on “both sides of the desk” (as a marketer and now a research analyst, trend spotter, and content creator), I have a unique perspective on media exposure. The right press — online, conventional, or some combination — feeds your public image when consumers search for your brand. What MULO (multi-location) […]
Report: Consumers Have Less Debt, More Uncertainty
The good news is that almost one-third of American adults are debt-free. The less good news is that inflation is on the uptick, and they’re worried about healthcare costs, and poor leadership and government fraud—with 42% of respondents giving equal weight to each issue. Nevertheless, according to Resonate’s Spring 2025 Outlook Consumer Trends Report, U.S. […]
Commentary
BOOM: Upcycled / Pre-Worn Clothes and the MULO Brands That Sell Them
Buying pre-worn clothes is nothing new. But it’s now in style for a variety of reasons. After all, places like Goodwill have been around since 1902 and have more than 4,000 locations. In the 1960s and 70s, hippies and their wannabe equivalents flocked to army-navy and other surplus stores to buy jackets, overalls, and other […]
Career Moves: Yahoo!, Semify, Chatmeter, TikTok, Snap and more
In Street Fight’s biweekly roundup of career moves, Kelly Benish looks at new faces at Yahoo!, Chatmeter, Blackberry, SEMify and more, anniversaries at Spokeo, PartnerStack and beyond and numerous opportunities at companies including TikTok, Snap and Seismic Tressie Lieberman is a Chief Marketing Executive with over 20 years of experience building the marketing engine behind […]
In the Age of AI, 3 Must-Have Skills for Digital Marketers
Everything changed in November 2022. That’s when OpenAI’s ChatGPT launched to the public, and having a clear understanding of how to harness generative AI instantly became a requirement for digital marketers around the globe. In the eight months since generative AI went mainstream, the field of digital marketing has undergone a metamorphosis. Marketers today find […]
Latest Posts
Acxiom Launches InfoBase UK Purchase Transactions
Understanding consumer behavior is paramount to crafting personalized and impactful customer experiences. Acxiom appears to have taken a significant step forward in this area, with today’s launch of InfoBase UK Purchase Transactions in collaboration with Affinity Solutions. This innovative dataset promises to provided unparalleled insights into consumer spending habits, empowering brands to make informed decisions […]
The Evolving Dayparts
Dayparts no longer apply to when your favorite TV shows are on. In fact, streaming and recording have made that concept outdated. However, dayparts are alive and well when MULO (multi-location) brands try to understand consumer behaviors better. Knowing when people shop and eat can help brands staff, add (or reduce) inventory, and even post […]
Starbucks Stirs Up Leadership Model
Starbucks, a company known for transformation the coffee shop model and introducing a wide range of seasonal beverages and products is now transforming the MULO (multi-location) leadership model. The company announced this week that it is creating a new leadership model. As innovative and unique as its current lavender beverages, the structure is designed to […]
3 Ways to Battle Efficiency Headwinds in 2024
You don’t have to look too deep for significance there: measurement is tough right now (even for measurement companies), and fraud is rampant and stands to get worse as AI governance lags behind AI adoption. No matter how big your brand or what industry you’re in, efficiency is going to be a challenge in 2024. […]
Stepping Up Brand Protection with AI-Powered Risk Monitoring
Maintaining a positive online reputation is extremely important for businesses in our digital world, especially for multi-location brands. With the rise of social media and online review platforms, negative commentary and potential crises can spread rapidly, posing significant threats to a company’s reputation and profitability. In an attempt to help MULO marketers address this challenge, […]
A Marketer’s Guide to Transitioning from Third-Party Cookies
Third-party cookies are going away. Not tomorrow, maybe not next week, but in the months to come, marketers will come face-to-face with the reality of a new world of marketing measurement. Google appears to be committed to their complete blocking of third-party cookies in Chrome by the end of 2024, so marketers need to prepare […]
Why Some MULO Brands are Going Online-Only
This week, Outdoor Voices announced that the company is closing stores and migrating its business to online only. Will they re-brand “Indoor Voices?” Joking aside, the move appears essential for the popular athleisure brand to remain alive. They are hardly the first brand to go from MULO (multi-location) outposts to just the screen. Athleisure is […]
BUST: Jo-Ann Fabric and Crafts Needs to be Re-Stitched
We recently covered the challenges of the MULO (multi-location) crafts industry and speculated on whether the giant stores that sell sewing, knitting, scrapbooking, and other creative supplies and classes would survive. The question is still unanswered, despite the fact that 81-year-old Ohio-based Jo-Ann Fabric and Crafts (JOANN) just filed for Chapter 11 bankruptcy. All of […]
OOH Will See Record Political Ad Spending in 2024
Alright, we survived Super Tuesday and its political ads, but the OOH ad-media beatings won’t stop until the election is finally over. And even then, we can’t be sure. From now until November, U.S. voters must endure messages around choosing a president, 33 senate races, representatives for all 435 seats of the House, and 14 gubernatorial […]
Embracing AI in Media and Advertising
History changes slowly and then overnight. A mere two years ago, the early publicly-available generative AI models from OpenAI, Microsoft, Google looked like curiosities–intriguing but plagued by obvious limitations. Today these models have advanced so far and so fast that they are already well on their way to changing media and advertising forever. AI is […]
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