News and Analysis
As States Reopen, Conversion Patterns Point to Early Programmatic Recovery
The data that Goodway Group uncovered suggests that some marketers have begun to increase spend and re-enter the programmatic marketplace. Additionally, when looking at the regional level, the Goodway Group’s Benjamin Diesbach and his team are seeing that CPMs in many of the hardest-hit states have bottomed out, and they are starting to move closer to previous levels.
The impact on certain states reopening is still being felt, and while medium-to-longer-term dynamics remain volatile, Diesbach is seeing early short-term signs of programmatic marketplace recovery.
6 Live Streaming Platforms for Gyms and Fitness Studios
The fitness industry has changed overnight as Covid-19 forces gyms across the country to close their doors. While gym owners wait for the go-ahead to reopen their businesses to the public, many are moving their classes online as a way to generate revenue during the pandemic.
Local fitness studios seem to be having the most success utilizing online platforms designed specifically for their needs. Technology companies offering fitness management software and live streaming tools have stepped up to the plate with tailored offerings for fitness studios and gyms, and some are even finding ways to work together with Zoom, YouTube Live, and other popular video services.
Here are six options that are worth checking out.
Yelp Revamps its Business Control Center and Releases Other Pandemic-Adaptive Features
The announcement follows massive layoffs at the company as advertising plunged along with SMB revenue in the face of coronavirus-fueled lockdowns. But a recent Brandify survey showed Yelp remains a massive presence in the local digital marketing space: 64% of US consumers are somewhat or very likely to turn to Yelp when searching for restaurants, second only to the leader across verticals, Google.
Yelp’s new features will prove especially helpful for businesses in the months, if not years during which Covid-19 continues to affect everyday habits, but a number of the changes align with digital marketing best practices that will serve Yelp clients well beyond the next 12 months. Below is a rundown.
Commentary
How Publishers Can Survive Facebook Churn: Top Expert Weighs In — Part II
“The smaller scale might be an advantage when it comes to trust,” Grzegorz Piechota told Tom Grubisich. “Local publishers can offer services Facebook will never be able to provide at a global scale such as checking all the facts, verifying all the ads, or providing a 100% guarantee of brand-safe context.”
Latest Posts
QSRs Are Thriving With Location-Based Data, But There’s a Caveat
QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks to location-based marketing, and, perhaps more importantly, the data mined from those efforts.
Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation
In September, Renee Levine and her husband Josh launched their hyperlocal parent-recommendations site in the New York City suburbs of Westchester County, N.Y., Fairfield County in Connecticut and North Jersey. Here, Levine talks about the birth of ParentNation and why the company is building their content strategy around crowdsourcing.
Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… QSRs Are Thriving with Location-Based Data, But There’s a Caveat… How Top Retailers Are Using Tech to Score Points On Black Friday and Beyond… Location Behavior Could Drive Sales Online During Holidays…
YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’
In August, YP announced that former Cox Automotive Media Solutions Group President Jared Rowe would take the company’s helm as CEO. Street Fight recently caught up with Rowe to talk about how he’s found the first few months on the job, how he thinks local is evolving, and when he thinks the last print Yellow Pages will eventually be printed.
6 Tools Merchants Can Use to Implement Surge Pricing
Not only can surge pricing bring in more revenue during a business’ busiest times — like during the dinner hour for restaurants, or on holiday weekends for theme parks — but it can also spread out demand, encouraging customers to visit during times when businesses would typically be slow.
Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Adds Store Visits Data to AdWords Distance and Location Reports… Consumers Turn to the Web to Plan Out Black Friday Shopping… Brick-and-Mortar Retailers Can Take Back the Holiday Momentum…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Search: AI Visibility the New Growth Lever for MULO Brands