A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Brick-and-Mortar Retailers See Online Sales Jump as In-Store Purchases Decline (eMarketer)
While general merchandise and discount brick-and-mortar store sales fell 2.8% this holiday season, online demand in the segment actually surged 29%, according to card-payment processor First Data in its 2016 SpendTrend report. Clothing and accessories stores saw a similar pattern, with a 0.8% in-store decline, compared with a 5.4% increase online.
How to Keep Customers Loyal in 2017 (Street Fight)
Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant community.
Twitter Shutters Dashboard, App Aimed at Brands (VentureBeat)
In June, Twitter launched Dashboard, a dedicated app brands can use to manage their various accounts, but seven months later, that’s all about to change. Today, the company announced that it will be shuttering Dashboard on February 3, though no specific reason was given.
Voice Search is On the Rise, and Brands Must Prepare (MediaPost)
Aaron Baar: There are many things that can be done to make your information, product or services more voice-search-friendly, like maximizing Schema code for more content, ensuring location-specific data is available and humanizing responses.
Instagram Stories Hits 150 Million Daily Users, Launches Ads (TechCrunch)
Instagram Stories now has as many users as the last number announced by Snapchat, the app Instagram copied. And it’s swiftly moving to monetize that massive audience.
Facebook Dynamic Ads Get a Facelift with Interest-Based Targeting Feature (AdExchanger)
“We observe demographics and patterns of activity that indicate a person is really interested in a product category or a specific product and then we extrapolate from that information to find more people like that,” said Gabriel Francis, direct-response product marketing lead at Facebook.
Appetite for Just Eat Takeaways Declines at End of 2016 (Business Insider)
Just Eat orders rose 38% in the first nine months of 2016 but they only increased 36% in the last quarter of the year. Shares in the company, which is now competing with the likes of Uber Eats, Amazon, and Deliveroo, dropped almost 7% off the back of the results, the biggest drop in nearly seven months.