News and Analysis
Flying Fries: Autonomous Delivery Takes Off!
Imagine this… You use your phone to order your pizza or burger (or perhaps a t-shirt because you didn’t pack properly for the weather) from a remote location. Within the hour, a drone, driverless car, or other autonomous “thing” brings you your food and beverage or fashion statement. What was considered sci-fi a mere few […]
How To Sustain Media Buys in Black-Owned Media
No single source seems able to pinpoint just how much brands allocate in dollars to ad inventory on Black-owned media in the U.S. But everyone seems to agree it should be more. This article cites media tracker Maven, which says there are upwards of 2,500 diverse-owned publishers alone and that 35% of those are Black-owned. […]
The MULO Dozen: April Brands in Review
Another April …another 12 innovations, booms, busts, and leadership changes in the MULO (multi-location) world. Retailers and restaurants are always scaling, shrinking, and experimenting with new innovation, footprints, business models, and technologies. In addition to covering many of them throughout the month, these end-of-month wrap-ups are designed to give you even more news and ideas. Speaking […]
Latest Posts
The Halo Effect: Prime Day Success Leads to Retail Boom
It works. That’s the main takeaway from the latest round of Prime Day data from Criteo, which shows that sales during Amazon’s annual promotional event were hotter than ever in 2023. The role of Prime Day as one of the premiere shopping events of the year, led only by Black Friday and Super Saturday, in late […]
C’mon Publishers and Streamers, Give It a Wurl
When it comes to solving business problems, the Wurl platform addresses three core needs in the CTV ecosystem for content publishers and streamers : monetization, performance marketing, and distribution. On the monetization front, it helps publishers and streamers maximize their supply by connecting them with advertisers. In terms of performance marketing, its connects publishers and […]
Raising Cane’s Adds Dazzle (and Fries) to its Footprint on Times Square
Times Square in New York City is known as the “Crossroads of the World.” And MULO (multi-location) brand Raising Cane’s is known for its chicken finger meals and sauces. The Texas-based brand hired a local New York (Brooklyn-based) creative agency called Wellcom to create “show-stopping decor” for this 8,000 SF restaurant chain’s location. This restaurant […]
Survey: Walmart Ranked Most Promising Retail Media Network
It pays to be popular. As the retail media space continues to grow, and more retailers launch their own media networks, advertisers are being forced to make tough decisions about how they allocate their budgets. In addition to the heavy-hitters, like Amazon, Target, and Walmart, advertisers are looking at the hundreds, if not thousands, of […]
Sheeva.AI Turns Cars into Truly Mobile Devices
Watch out EZ-Pass, Sheeva.AI is coming for you. EZ-Pass is available in 17 states with approximately 35 million users. Sheeva.AI wants them all and more. Evgeny Klochikhin, CEO of Sheeva.AI, pointed out that the EZ-Pass transponders inside cars require state agencies or businesses to install hardware all along highways to enable a transaction at highway […]
Mastering Threads – 5 Brands with Winning Strategies for the Newest Social Platform
Less than one week after its public debut, Threads has already become the fastest-growing mobile app in history. More than 100 million users signed up for Meta’s new social platform in just the first five days — and now brand marketers are ready to get in on the action. While Threads looks nearly identical to […]
“Podcast Studio Near Me”: A Chat With Brian Howie Who is Bringing New Media to the MULO World
Multi-location (MULO) marketing services storefronts are nothing new. Brands offer printing and swag to small businesses and conference-goers, delivering flyers, brochures, posters, signage, and even tee shirts to consumers and companies. Companies like AlphaGraphics, Minuteman, Signarama, and Staples fulfill those needs. Custom Ink started as an online-only creative and production resource but now has multiple […]
Amazon Leans Into Livestream Shopping to Promote Prime Day Deals
More than a decade after livestream shopping first took off in China, it’s yet to reach critical mass in the U.S. Now, Amazon could finally be changing that. Companies like Shopify, TikTok, YouTube, Facebook, and Amazon have all invested heavily in live selling in recent years. Although Facebook famously bowed out of its investments […]
How MULO (Multi-Location) Brands are Using Threads
The newest social media app, Threads from Meta, has already close to 100 million users after its launch on July 5th. (As of this publishing, the number may even be higher, reflecting the viral spread of the app.) Despite skepticism about its functionality and staying power, big brands have already “threaded up” and are claiming […]
Study: Half of Marketers Don’t Trust Their Own Data
Nearly half of marketers have doubts about the reliability and accuracy of their digital data, despite spending thousands per month on their technology stacks. That’s according to a new study by Forrester and Zeta Global, which found that data challenges increase as more solutions get added to a company’s tech stack. Although 85% of companies […]
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Streets Ahead: Meta’s Threads and Instagram Video Quality