News and Analysis
How AI May Win Prime Days in 2025
When Amazon launched its Prime Days concept, it was a true novelty. After all, who doesn’t want deals, especially those that come up unexpectedly? This year, Amazon has expanded Prime Days to four full days (July 8th to 11th) and has already begun spending on pre-promotion awareness ads. Amazon spends approximately $20B on advertising annually, […]
B-to-B Takes on Cannes
Cannes Lions claims to be the world’s largest gathering of the advertising and creative communications industry. Agencies, CPG brands, and related companies have long made the trip to France to connect, accept awards, party, and (of course) brag on social media that they attended. This year, we saw many B-to-B companies cross the Atlantic to […]
The Rise of Partner-Led Marketing
Impact.com is a commerce partnership management platform that is increasingly bullish on partner-led marketing, which is the development of communities around brands to drive revenue. Best Buy is a notable success in this endeavor for Impact.com but the platform also welcomed 700 new clients to its customer portfolio, including New Balance, Hydrojug, and Monzo. Globally, […]
Commentary
How Generative AI is Propelling Local Advertising
The digital advertising landscape has never been more dynamic or more complex. As small and medium-sized businesses (SMBs) grapple with these changes and challenges, they also face opportunities for growth. Generative AI technologies are empowering marketers with intuitive, powerful, and personalized advertising strategies, helping them to save time and effort and compete like never before. […]
How AI Is Transforming Phone Calls Into Data
“This call may be recorded for training and quality purposes” We’ve all heard a version of this ubiquitous message a thousand times. Chances are we don’t even notice it any more due to a form of audio “ad blindness”. Still, if we stop and think about it, interesting questions arise. What are these recordings actually […]
Investing in AI Tools Leads to Better Outcomes for Marketers
The hype for AI has reached a crescendo, with companies across all industries introducing AI tools and endless amounts of news coverage touting its potential as a game-changer. While it has mostly remained a buzzword for many industries, it has already become a difference maker for marketers. According to a recent study, 41% of marketers […]
Latest Posts
Why is Waffle House So Successful? An FSR Conversation with Danny Klein
Danny Klein is the Editorial Director of FSR (full-service restaurant), a media company covering the food industry. A recent study on the top brands in the FSR world has implications for any MULO (multi-location) brand—restaurants, retailers, and service businesses. The study, created in partnership with Datassential, ranks the brands based on their number of units. The […]
AI in Advertising, According to Criteo
Romain Lerallut, VP of Engineering at Criteo, believes that AI will play a fundamental role in advertising for MULO (multi-location) brands. Enabling marketers to “speak” directly to consumers at all stages of the decision-making and purchase process, AI will not only result in more effective campaigns but also save companies advertising dollars and resources. What […]
Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending
Media spending by big pharma and other healthcare brands is getting better all the time this year. New findings from Mediaocean’s 2024 H2 Pharmaceutical and Healthcare Market Report, based on surveys conducted via Tech Validate in July 2024, say so. The report references data collected from a specific subset of 151 leading pharmaceutical and healthcare […]
How to Get That Precious Email Address: A New Study by LiveIntent
Close to 40 percent of brands are increasing their email budgets. Although consumers’ inboxes remain packed, email marketing remains one of the most effective options for targeting and attribution. A new survey by LiveIntent offers some compelling data and implications for those MULO (multi-location) marketers using email as part of their marketing strategy. The biggest […]
Sports Innovation Lab Forms Partnership with Dentsu
Like most reasons for ad-marketing partnerships, it is all about the data. So too with the one just announced between Dentsu and the Sports Innovation Lab (SIL). The goal is for clients of both entities to have specialized access to sports audiences across any publisher or platform. Dentsu is the first holding company to partner […]
Intent, Context and Attention: 3 Signals Helping Brands See in the Dark
After Google’s cookie drama, you’d be forgiven for feeling like the lights have been switched off. But when discussing what’s next, there’s yet another major topic largely and mysteriously absent – the consumer. How does the public feel about the intent of people-based tracking and profiling online? And how will that help or hinder our […]
AI Powered Yext Social to Boost Brand Local Engagement
Yext has launched Yext Social, which it hopes will establish a new standard in AI-powered local engagement. The tool enables brands to manage local-customer engagement at scale globally. Using personalized content created using data insights, Yext Social connects with customers and manages their experiences and interactions, all on a single platform. Yext has thousands of […]
How to Score a MULO Touchdown: 7 Winning Points
Multi-location retailers, restaurants, and even service businesses (the MULO ecosystem) stand to benefit from football season — if they have the right marketing and sales playbook! Applebee’s (a 42-year-old brand with 1,600+ locations) forged a deal with the NFL. But even those brands who are late to the game this football season can profit from […]
CTV Ads Outperform: Streaming Ads More Relevant
The digital advertising landscape is evolving, and Connected TV (CTV) is leading this transformation. A new report from LG Ad Solutions, “The Inclusive Screen: Asian Americans,” highlights how effective streaming ads are in engaging diverse audiences. The study shows that 70% of Asian Americans feel CTV ads are more relevant than traditional TV ads—45% higher […]
Small Brands are Crushing Big Brands on Local Search
As we know, most consumers use their devices to find dining, retail, and other MULO (multi-location) options that are convenient to them and have the products and services they want (as well as the consumer reviews, directions, and specials they seek). However, larger brands (who can afford to invest in mobile local search optimization) often […]
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