News and Analysis
Street Fight’s January Theme: Turning the Page
During the past few years of that stretch, we’ve segmented our monthly coverage into themes, as you may have noticed. Flowing from last month’s theme of “Leaving 2020” — a retrospective analysis — what better way to ring in a new year than to focus on what’s to come in the next year?
The Future of Amazon as a Service
The concept of Amazon-as-a-service, or AaaS, didn’t begin in 2020. But as the year wore on, and people began relying on e-commerce platforms more than ever before in history, the concept took off. Reaching the first page of Amazon became paramount for brands hoping for digital success, particularly now, during the tumultuous holiday season.
Brands Embrace Live Video to Keep Shoppers Engaged
Live streaming, advertising, and e-commerce are all coming together in a new technology that could change the way brands interact with shoppers online.
“The Covid-19 pandemic has greatly increased the interest in shoppable video tech, on both the brand and consumer side,” says Clicktivated CEO Chris Roebuck.
Commentary
Does Google Really Need a Social Network to Succeed at Local?
“The driving vision of Google’s entire local arc is to be able to give a single eyes-free answer to any query with local intent. Social features like reviews, Guides, business owner data, and Q&A are just the means to that end,” writes David Mihm in his biweekly column with Mike Blumenthal.
Performance Partnerships: A Better Way to Define Affiliate Marketing
Performance Partnerships can only exist within a CPA model because the partners win and lose together. This isn’t the case with many of the other channels labeled as performance marketing. Performance Partnerships include everything that people want in their affiliate relationships and exclude all that is undesirable.
As Polls Eagle-Eye News Media, Their Own Work Merits a Close Look
On accuracy, news organizations across the board have to address more forthrightly the public’s concerns about the truthfulness of what is presented. Those concerns do not appear to be as great as expressed in the Gallup/Knight numbers, which exaggerate a widespread talking point about growing distrust in the news media.
Latest Posts
What Does the Bot Bubble Mean for Facebook’s Long Game?
“Facebook has long been a force in post-sale retention and Messenger can really play a huge part as a CRM tool,” Mike Blumenthal tells David Mihm. “I see it as the “real” social network… the one where folks communicate with those closest to them.”
Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…
Foursquare Analytics, a Dashboard for Location Intel, Debuts
Today marks the public debut of Foursquare Analytics, a dashboard that puts location intelligence in the hands of brands the company works with. The dashboard, he says, leverages Foursquare’s location tech capabilities for restaurant chains, retailers, and others who need deeper consumer analytics.
InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers
The company’s new program identifies consumers who have not visited a partner retailer for a set period of time. This information is then used to put ads in front of the consumer to encourage them to return.
Point Inside Announces Personalization Tool for In-Store Marketing
The new service leverages historical shopping information to allow retailers to serve shoppers more relevant deals on their phones. It is an extension of the company’s StoreMode platform, which upgrades the usefulness of retailers’ branded apps with features like indoor mapping, product location, and store-specific searches.
Street Fight Daily: Uber President Steps Down, Google Increases Brands’ Control Over Online Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two Executives, Including President Jeff Jones, to Leave Uber… Google Vows More Control for Brands Over Online Ads… Why Samsung Wants to Build a ‘Corporate-Wide AI Voice System’ …
Openings and New Hires at Empyr, Pitney Bowes, and Button
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Netsertive, Vendasta, Speakeasy and Tapad.
Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture
“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”
Street Fight Daily: Google Tests Voice Ads on Speaker, Pinterest Targets Visual Search Market
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Tests Waters of Voice Ads on Speaker… Pinterest Goes After Visual Search Market Share… Alexa is Coming to the iPhone…
xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits
Location intelligence company xAd today launched a new media buying model called “Cost Per Visit,” which is intended to ensure offline visits at stores by customers — and offer better ROI for brands. Marketers who use “Cost Per Visit” only pay when targeted customers physically go to a store after seeing a mobile ad.
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