News and Analysis
7 Order-Ahead Platforms for QSRs
According to a report by Dragontail Systems, 53% of people say they prefer carry-out and delivery during the pandemic. To keep pace with that demand, restaurants are investing more heavily in technology platforms that enhance end-to-end kitchen operations.
Here are seven platforms that restaurants can use to manage online orders and streamline their takeout operations during Covid-19.
Who Benefits from the Surging Interest in Contactless Payments?
More than half (51%) of Americans are now using some form of contactless payment. Consumers are most likely to use contactless cards for buying essentials at grocery stores and pharmacies, where 50% of consumers say they worry about the cleanliness of signature touchpads.
Consumers in the U.S. have historically been slower to adopt contactless payments, and that’s something that is tied to a lack of merchant adoption, says Rob Fagnani, vice president of strategy at Formation.ai.
Tapad, Reveal Mobile Partner to ‘Make Attribution Make Sense’
Household targeting was possible before the pandemic, but it has become even more necessary for brands since shelter-in-place orders began this spring. With more people living together, and spending more time together inside their homes, having the ability to target multiple members of the same household has become more valuable for marketers.
“The pandemic has caused people to spend a lot more time at home. That means more time spent with shared devices,” Tapad COO Mark Connon says. ”Brands need to have a better understanding of who is using what device and when, despite these shifting behaviors, in order to make their engagements count.”
Commentary
Four Years After GateHouse, Brad Dennison Has Become a Local News Rover
There’s a new nameplate in hyperlocal news publishing, and just about everything about it is boldly different, including the name—Rover. This combination digital daily and print monthly was launched in suburban Nashville last week. In this Q&A, Tom Grubisich talks with one of Rover’s architects, Brad Dennison.
Latest Posts
Moz Local Incorporates Google My Business Insights Into Platform
The company announced this morning that it is integrating Google My Business insights data into the Moz Local platform. The platform, which allows businesses to post listings across the major aggregators of location data, will offer information about how and where customers optimize their Google listings.
6 Platforms Merchants Can Use to Capture After-Hours Leads
More and more consumers expect the small businesses in their own communities to be open when they’re ready to book appointments or ask questions, regardless of the time of day. Here are six examples of platforms local merchants can use to increase conversion rates outside of traditional business hours.
Street Fight Daily: Walmart Ups Delivery Game, Small Businesses Rely on Antiquated Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Launches Free 2-Day Shipping on Purchases of $35 or More… Survey: Small Businesses Have a Long Way to Go on Digital Strategies… Marketers’ Data Priorities Shift from ‘Collection’ to ‘Value’…
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Beyond Search: AI Visibility the New Growth Lever for MULO Brands