News and Analysis
Street Fight’s February Theme: Disrupting Retail
We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.
What is Federated Learning of Cohorts (FLoCs)?
Federated Learning of Cohorts is a method Google has devised to track Internet users’ interests and serve them ads relevant to those interests. The method aims to be attentive to privacy by grouping thousands of users into these interest-based cohorts. Therefore, the thinking goes, users still see ads relevant to them, but ads less finely […]
Third-Party Data Remains Even as Cookies Deprecate
Third-party cookies are crumbling, but third-party data may be on the rise. Lotame, a data enrichment platform, manages what it calls the “world’s largest second- and third-party data marketplace.” This gives the company among ad tech’s best views into how companies are deploying data and what they’re buying. Lotame found that third-party data sales skyrocketed […]
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LBMA Podcast: GetMiles, GrubHub & LevelUp, Jido Maps
On This Week in Location Based Marketing: Jido Maps, the National Park Service, VR waterslide in Germany, GetMiles, Guess? + Alipay, GrubHub buys LevelUp.
Stronger Bklyner Helps Keep ‘News Desert’ at Bay in NYC’s Biggest Borough
In this Q&A, Liena Zagare tells how Bklyner came back from the abyss this year and why, after flipping her business model to rely on her readers for revenue, she’s confident the digital pure-play she founded and edits will stay strong and help maintain Brooklyn as a news oasis.
If We Only Opened Facebook’s App for ‘Time Well Spent,’ Would We Use It Much At All?
If Facebook’s advertisers’ most coveted users are opening its app mainly to scroll through News Feed while waiting for lattés or click on the stray cat video, and if the company truly wants time spent on its app to be “time well spent,” does its core mission even have a viable future?
Latest Posts
Raise Report: New Funding for SOCi, ActionIQ, Chute, Looker
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Bus.com, JoyRun, Picnic, and Snowflake.
Street Fight Daily: Lyft Raises $500 Million, Facebook’s M Suggests Local Services in Messenger
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Rival Lyft Raises $500 Million in Funding… The Public Debut of Facebook’s M is a Step Toward a Do-It-All AI Assistant… It’s Time for Google and Facebook to Freak Out About Amazon…
3 Location Marketing Lessons That Healthcare Brands Can Teach Other Industries
When the location marketing experts discuss best practices, they often focus on industries like retail. But the healthcare industry can teach us a lot about location marketing. Partly because healthcare faces constant turmoil, healthcare is a source of constant reinvention.
LifeStream’s Personalized News Empowers Users, Protects Their Privacy
The soon-to-launch news service from Graf Mouen and Bill Densmore plans to deliver highly personalized news and other information to consumers, while still maintaining the privacy they don’t currently have on the rest of the Web.
Street Fight Daily: Facebook Challenges Slack, Deliveroo Launches Platform for Delivery-Only Kitchens
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Looks to Seize Control of the Workplace with Free Offering, Workplace Standard… Deliveroo Launches Platform for Restaurants to Open Delivery-Only Kitchens… Audience Measurement Struggles to Keep Up with Changing Viewing Behavior…
The Coming Polarization of the SMB Software Market
Strangely, despite the size of the opportunity you don’t find too many SMB companies in most VC portfolios. You see plenty of consumer and enterprise-focused startups, but much fewer on the SMB side. The reason for this is that it’s “hard” for companies serving SMBs to grow at the rate that can deliver “venture” returns.
How Retailers Can Use Social Media for Better Customer Support
A new survey by the marketing agency Rational Interaction found that 92.5% of brands are failing to meet their customers’ social customer care expectations. Here are seven strategies for how brands and retailers can offer better customer support across all the social channels that their customers use.
Street Fight Daily: Big Retailers Support Mobile Payments, Snap Ads Struggle to Grab User Attention
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon, Dunkin’ Donuts, Starbucks Drive Mobile Payment Behaviors… How Do Users Like Snapchat Ads?… AOL’s CEO Explains that Oath is About B2B Branding…
5 Ways Retailers Are Using Marketing Tech to Support Personalization Efforts
The notion that marketers don’t have access to the types of data they need to improve the relevancy of their marketing efforts is a fallacy. Most retail brands already have everything they need, it’s just a matter of using the data in creative ways to generate more personalized content for consumers.
MapQuest Tackling More Location Data and Services Under Verizon Ownership
Elise Neel, the head of MapQuest for business, spoke to Street Fight recently about the ways marketers now regard and value location data, the role mixed reality may play in mapping, and what it means for MapQuest to operate under Verizon’s ownership.
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