News and Analysis
6 E-Commerce Tools for Brick-and-Mortar SMBs
Brick-and-mortar merchants are moving their stores online or developing combination solutions that encompass both website sales and curbside pickup to keep pace with customer demand. Many of those businesses that haven’t made the switch are weighing their options and looking for the right technology. Plug-and-play e-commerce platforms tend to be the most popular route for merchants looking to quickly pivot to online sales, but features like scalability, flexibility, and integration with inventory management software are also important to SMBs.
Here are six e-commerce solutions that brick-and-mortar merchants will want to check out.
Third-Party Data May Help Brands Fill Gaps Opened by Covid
The Covid-19 pandemic altered fundamental daily behaviors in most consumers’ lives almost overnight. For some, it had even more drastic effects for better and worse, shifting jobs and spending habits as well as where people go and how they spend their time.
For businesses, the drastic changes of 2020 mean existing data may be unreliable. Ruby Brenden, head of data products at data management platform Lotame, described the stakes of the current situation to Street Fight and gestured toward opportunities to meet the moment.
A More Granular Look at What Kinds of Data Consumers Are Happy to Disclose
Despite all the understandably scary headlines about the risks of data collection, plenty of consumers are still willing to provide personal information to brands. The catch? They need something in return, and the type of advertising as well as the type of data on which it’s based are crucial to securing consumer trust.
Commentary
Why Local Media Firms Are Banking Big on Marketing Services to Grow Revenue
In an under-the-radar move to grow their revenue substantially, local media companies are putting major resources into developing a broad suite of digital marketing services (DMS). Media companies make this pivot as B2Cs rethink their own marketing goals, aiming not just to reach potential consumers but to convert them into paying customers, closing the path to purchase.
GateHouse Media Shows How Media Orgs Can Offer Value for SMB Advertisers
“Most newspapers and Yellow Pages (and Yelp?) are basically ad-selling machines. GateHouse, in selling HR, IT, and financing services as well as digital services, understands that once you know how to sell one service, you can sell (or more likely upsell) any service. It’s critical for legacy organizations to bite the bullet and figure out services,” writes Mike Blumenthal.
Latest Posts
GoDaddy Launches Simple Way to Scale Up E-Commerce Sites
GoDaddy today is releasing a new Web hosting product that the company says makes it easier for anyone, regardless of their technical proficiency, to run high-traffic, e-commerce sites. It’s also a way for SMBs to gain access to more management and security options for their websites while sticking to a budget.
How Neighborhood Context Solves the Local Data Problem
Neighborhoods play an essential role in people’s daily experiences. People seek out neighborhoods where they feel a sense of shared identity, and neighborhoods shape the kinds of businesses that thrive there. For brands with a global footprint, doing business at the neighborhood level requires them to tailor their offerings and contribute to the community experience, beyond just fulfilling a functional need.
LBMA Report Finds Global Expansion of NFC Tech in 2017
In polling more than 500 marketing executives from around the globe, the study found that the most heavily deployed location-based marketing technology varies significantly from country to country. For example, GPS is the top technology currently deployed in the U.K., while WiFi is the top-deployed technology in the U.S.
Why It’s Too Early to Go All In on Virtual Assistants
As the so-called customer journey takes new twists and turns, tech companies and agencies should help local businesses and brands differentiate themselves via user experience. Catering to virtual assistants might seem to be the path towards that goal. But it’s probably too early to make huge bets on these technologies.
Street Fight Daily: Intel Buys Mobileye for $15.3B, NJ Journalists Start Local Paper
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Paying $15.3 Billion to Acquire Mobileye… After Punishing Layoffs, New Jersey Journalists Start Up Their Own Local Paper… Optimizing Digital Marketing Performance to Drive Business Performance…
5 Platforms Connecting Local Customers to their Online Footprints
More than half of marketers expect cross-channel measurement and attribution to occupy most of their time, attention, and resources in the coming year. Many of these marketers will be exploring new technologies that close the loop on attribution and unlock the hidden connections between web viewing sessions and in-store purchases around the globe.
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation