News and Analysis
Doubling Down on GMB: Local Search in 2021
For marketers who have found ways to use the latest tools and features being offered by Google and other search partners, 2021 is poised to become a period of high growth. With Google’s spate of new local marketing features launched in 2020, and predictions that additional changes are on the horizon in 2021, Adthena VP of Marketing Ashley Fletcher says the role that GMB plays in the larger local search space is expanding.
5 Mobile Ordering Platforms for Independent Coffee Shops
For those independent businesses that made the leap to order-ahead tech, the financial rewards in 2020 were significant. According to data from Odeko, coffee shops using order-ahead marketplaces prior to Covid-19 saw a net increase in customers with little-to-no drop-off in existing customers this year.
We review the top mobile ordering platforms for coffeeshops.
Commentary
How Giant GateHouse Media Performed in Harsh Duke Study of Local News Sites
I went to Bill Church, senior vice president of news at GateHouse Media—the biggest publisher of newspapers in the U.S.—with questions about the quality of GateHouse sites that were put under the microscope in a 100-community study from Duke University that painted a critical picture of news deserts across the country.
How Brands Can Create Personalized Experiences for Each Local Market
Digital properties must not only gather information about people but also use it to help consumers meet their goals in a contextual and timely manner. With changes such as the GDPR going into effect, the onus is on brands to deliver a connected experience that will leave customers feeling as though brands’ use of their data is justified.
Latest Posts
Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’
Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the community level.
Report: Solid Opportunity to Sell Marketing and Data Management Services to Local Merchants
As local merchants increasingly shift their marketing spending to digital tactics, they’re becoming more sophisticated in how they manage those programs. Street Fight’s latest analysis of its local small business survey shows a much higher adoption rate of digital dashboards and the like compared with previous research.
Case Study: Auto Shop Outsources Social Ad Campaigns
As social media advertising becomes more pervasive, businesses have to do more to get noticed. At Reliable Auto Repair in San Jose, California, Operations Manager Michael Jidkov says the hardest part about reaching customers on Facebook, Google, and Yelp is standing apart from the competition.
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
Beyond Likes: Win Hearts with Emotional Marketing