News and Analysis
Global Brands Get Creative with Post-Pandemic Loyalty Strategy
As the country reopens and consumers step outside once again, brands are beginning to reimagine their loyalty programs for a post-pandemic world. That means pivoting away from strategies that rely on third-party data and providing more customers with relevant experiences in owned digital channels.
6 AI-Based Mapping Systems for Efficient Logistics
Already, businesses are using AI-based mapping systems to find the most efficient routes, which saves valuable time and fuel costs. AI-based mapping systems could also be useful for companies that want to create more optimized truckload plans based on market situations and cargo specifications.
Innovation Brief: Google, Facebook & Netflix
On a semi-weekly basis, Street Fight’s Innovation Brief series aggregates and analyzes happenings from across the technology and media spheres. This week, we look at Google’s latest machine learning, Facebook’s Watch play, and Netflix getting into e-commerce.
Commentary
LBMA Vidcast: Postmates Locks Down $100M, Walgreens Hooks Up With Microsoft
On this week’s Location-Based Marketing Association podcast: Coty’s AR smart mirror for hair, JDA + InContext for in-store ops, Postmates gets $100M, Safegraph launches IP-to-Place, Germany says no to Amazon Dash, Walgreens partners with Microsoft.
Omnichannel Optimization: What’s Changing (and What Isn’t) in Post-Screen Search
For brand marketers, addressing the expansion of local search into voice and visual contexts is really a matter of digging in and getting more involved with rich local context that appears to grow more expansive by the day. Google alone has introduced a vast array of opportunities for business to differentiate themselves from the competition, including photos, videos, 360° virtual tours, business descriptions, menus, Posts, reviews, and several other features.
How Brands Will Select Key Partners in 2019: 5 Key Takeaways from Affiliate Summit West
Robert Glazer: This year’s Affiliate Summit West conference took place earlier this month in Las Vegas. And just like every year, performance marketing experts gathered to see some of the potential challenges and opportunities the space is likely to see in 2019. This year’s conference gave them plenty to chew on. There were five topics, in particular, that I found to be most important. Here’s a closer look at them.
Latest Posts
Swedish Location Management Company PinMeTo Secures H&M Investment
Local presence management vendor PinMeTo is celebrating an investment from the retail giant in a tactical round the company sees as a stepping stone to further expansion. “Our goal is and has been to expand globally in 2018,” says COO Andre Tiwari, “and H&M brings invaluable knowledge and support for that goal.”
Street Fight Daily: Expedia CEO to Be Offered Uber Job, Consumer Brands Cut Ad Spend
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Expedia CEO Dara Khosrowshahi Will Be Offered Job as Uber CEO… CPG Ad Cuts Raise Tough Questions for Digital Media… Food Delivery Creates Tech Headache for Some U.S. Restaurants…
Openings and New Hires SalesFuel, Upserve, Search Influence
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at the LA Times, Broadly and Macy’s
Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Minibar Delivery, Immersv, Sigstr, and WorkSpan.
LBMA Podcast: Simon Properties, Little Caesars, Cheetos
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: ShiftWear, NY Jets + Xperiel, Brandify + Yelp and more.
Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon… Why Data-Driven Retailers Are Learning to Love Direct Mail… Two Uber Investors Seek to Defend Kalanick in Legal Battle…
Case Study: Audiologist Offloads Management of Digital Campaigns
Audiology First owner Diana Wagner knew that establishing a presence online would be essential to growing her business, but running online marketing campaigns required too much day-to-day involvement for her to be able to handle everything on her own.
Facebook Has a New Mission That Just May Benefit Local Publishers
Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing.
Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…
Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine
“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”
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