News and Analysis

News & Analysis

StitcherAds Offers a Digital Substitute amid the Paper Coupon’s Demise

by Stephanie Miles Share this  
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National retailers like CVS and Walgreens are betting that the changes in shopping behavior they’ve seen during the Covid-19 pandemic will last long after vaccines have been rolled out, and technology companies are following their lead with a host of new digital products designed to accelerate the print coupon’s demise.

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Email’s Role in the Future of Internet Tracking

by Joseph Zappa Share this  
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Advertisers need a way to track consumers online with their consent and target them. As the name of his company suggests, GetEmails CEO and founder Adam Robinson says email is a large part of the answer.

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Pivoting Toward the New Consumer Experience: The 2021 Brand Innovation Survey

by Damian Rollison Share this  
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Most marketers have accepted that they are in the process of defining a new purchase journey that will persist into the future.

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Evolving Our Lens for Local Ranking Factors

by David Mihm and Mike Blumenthal Share this  
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Blumenthal and Mihm: We in the Local Search industry are not served by relying so heavily on traditional SEO logic and tools—in our approach to the Local Pack, our understanding of the ranking factors, and even what we suggest to clients as appropriate activities.

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LBMA Podcast: Spent Retail Analytics, Reveal Mobile Black Friday Report

by Asif Khan Share this  
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On this week’s LBMA show: Spent retail analytics, LinkSure free global WiFi, Casino competes with AmazonGo in France, McDonald’s dancing in the streets of Bogata, Shopkick + Unilever & Walmart, Verve + AdCouncil for Goodwill. Special Research—Reveal Mobile Black Friday Report.

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Mike Ragsdale Says Putting Community First Makes His ‘Indie’ 30A Site a Big Winner

by Tom Grubisich Share this  
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In this Q&A, 30A founder Mike Ragsdale itemizes what he thinks his industry is doing wrong and how 30A, by making community paramount, has become the top revenue-producing site among independents.

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New CEO at Daily Voice Says Full-Bore Expansion Is His Mission

by Tom Grubisich Share this  
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Randy Kilgore succeeds Carll Tucker, who founded Daily Voice in 2010, after a long career in print community news and will continue as chairman of the private Daily Voice company. In this Q & A, the two execs talk about the transition and what’s next for hyperlocal news network.

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Street Fight Daily: Inside Uber’s Messy CEO Search, Why Brick-and-Mortars Are Closing Down

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Search for New CEO Hampered by Deep Split on Board… Amazon Is One Part of a Much Larger Picture of the Retail Apocalypse… Focus on Mobile and Product Drives Q2 Digital Ads…

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Openings and New Hires at Daily Voice, Near, Local SEO Guide

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Yext, the MMA, and Acquisio.

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LBMA Podcast: Ant Financial, Proxama + Primesight, PlaceIQ

by Asif Khan Share this  
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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Coke’s AI vending machine, Dex merges with YP, Commutestream.

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Raise Report: New Funding for NewStore, Dynamic Yield, Convoy

by Joseph Zappa Share this  
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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for PebblePost, SnapTravel, Node, and SimilarWeb.

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Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…

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Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

by Joao-Pierre Ruth Share this  
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At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.

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How Local News Publishers Can Score With Proximity Marketing

by Tom Grubisich Share this  
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Proximity marketing is becoming increasingly popular as brands and local merchants try to reach consumers on the go. In this Q & A, James Ewen, marketing manager at UK-based proximity-marketer Tamoco talks about how local news publishers can benefit from this trend.

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Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…

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Foursquare Analysis Highlights Looming Bubble for Boutique Fitness Studios

by Stephanie Miles Share this  
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Forget those New Year’s resolutions. The biggest surge in attendance at gyms and boutique fitness studios actually happens in the spring and early summer, according to a new analysis of foot traffic patterns by the data science team at Foursquare.

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