News and Analysis
Sales Tech Fuels Frictionless Customer Experiences
Sales tech took a leap forward during the pandemic. Sales teams needed new ways to communicate, both with their coworkers and with customers, who were accessing digital channels at unprecedented volume. Sales tech emerged to meet the market need, helping sales reps manage customer relationships, provide more personalized customer experiences, and coordinate with their colleagues.
Convenience Stores Adapt Marketing Efforts for EV Era
The market for electric vehicles is growing steadily, with automakers like Tesla, Ford, and VW helping to boost demand across much of the country. As consumer habits in the auto industry evolve, and the share of fossil fuel-powered cars on the road decreases, gas stations and convenience stores are adapting their marketing strategies for a new electric-first future.
Commentary
Good Data vs Bad: How to Decide What to Keep and What to Discard
Unfortunately, there’s no “silver bullet” for separating good data from bad. Instead, organizations should think of data quality as a habit, with “good” data clearly defined and concrete processes in place to harvest what’s valuable and discard what isn’t.
With that in mind, here are three steps to taking unfiltered data and deciding what to keep — and what to throw out — to achieve optimal data accuracy.
Who’s Winning the Reviews Race? How Do We Define Winning?
In their latest Street Fight conversation, Mike Blumenthal and David Mihm examine the state of the local reviews space and assess the reasons for Google’s dominance. “For me, the question of the future is whether Google’s behaviors will impact the remaining vertical sites over the next 10 years,” Mike writes.
To Understand the Tech Industry’s Responsibilities, We Must Think Differently About Humanity
These questions would be preludes to less abstract ones that will seem more familiar to the creatures of Silicon Valley. Is Facebook responsible if people use WhatsApp and Messenger to spread false news and incite genocide? Is that just the fault of (heinous) people being (heinous) people or should the platforms be held accountable? As for privacy and data collection, what rights do people have to safeguard their information from the communications platforms they use? What does data scraped from Google search or Amazon’s facial recognition technology have to do with our identities? Can data be human?
Latest Posts
How MoviePass Is Using Subscriber Data for Retail Partner Integrations
Having now reached 1.5 million paying subscribers, with 500,000 of those coming in just the last 30 days, MoviePass is keeping a sharp focus on the data it’s able to collect from moviegoers. The company expects that data to become an important asset to retail partners and the movie industry at large in the coming months and years.
Street Culture: mParticle CEO on Appreciating People and the Founder’s Journey
“We want people who have historically been lucky. People who have demonstrated the ability to go out and create their own luck,” CEO Michael Katz says. “People who are curious, who engage and ask questions and generally listen, [who are] not just waiting for a pause in the conversation. “
Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Make Major News Feed Change That Demotes Publishers and Brands… Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads… How CES Highlights the Speed of Change for Brands…
Local SEOs: Don’t Play These Google Games
Trying to game Google today is not worth the risk. Yet every day I see examples online and talk to digital marketers, agencies and businesses who are still trying to trick Google. Whether you’re optimizing your client’s business or your own, here are a few local SEO games you should stop playing with Google.
Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites
The verdict is in: local news publishers do need Facebook, Google and other giant distribution platforms. But only to get the first part of the job done. Whether you’re a self-funded entrepreneurial pure-play publisher or a corporate chain of daily newspapers, you can’t, on your own, generate all the traffic that the platforms deliver to your site.
5 Retailers Tapping Voice-Controlled Assistants for Frictionless Shopping
According to a survey by Linc and BrandGarage, one-in-five retailers already believes voice will be an important channel within two years, and 44% of retailers that are increasing their use of AI say they’re doing so through conversational commerce interfaces, Here’s how five major retailers are harnessing the technology.
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