News and Analysis
How IDFA Deprecation is Driving Multi-Channel Marketing
What can brands do to understand, reach, and connect with consumers as they look towards a future beyond device-based identifiers?
Why Rising Prices Are Changing the Way We Shop
Rising inflation rates and supply chain shortages are causing more consumers to hold off on making big purchases in 2022 — and that’s giving retailers reason for concern.
New Hires at Lotame, LiveRamp, DemandScience, TextNow, and GumGum
This Street Fight roundup features new hires in the spaces Street Fight covers: adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Lotame, LiveRamp, DemandScience, TextNow, and GumGum.
Commentary
The Hidden Opportunity Cost of Google Plus: Review Volume
Blumenthal: I was able to look at reviews per month since 2015 for a large number of restaurant locations across the sites that are now common in the restaurant industry. Interestingly, Yelp’s and TripAdvisor’s review volume is roughly the same now as it was in January 2015, while you can see that Google’s review volume is now roughly 10x that of either of those two sites. And Google was receiving fewer reviews per location per month than either Yelp or TA in early 2015.
There is an interesting but not totally obvious point on the slide where Google’s review volume starts to take off and that is April 2016. For those of you who don’t track Google minutiae quite the way that I do, that was the month when Google finally separated reviews from Google Plus and no longer required a Plus profile to leave a review.
LBMA Vidcast: InMarket Acquires ThinkNear, Google Assistant Upgrade
On this week’s Location-Based Marketing Association podcast: InMarket acquires Thinknear, Google Assistant lets you send reminders to others, Kraken Rum’s dining experience in London, Wirecard launches app in North America, Nike buys Celect for data science, Infiniti teams up with JCDecaux in Russia.
Back-to-School Retailing Is Now All About Using Mobile Data to Help Your Customers
Back to School (BTS) is a $53 billion shopping season that’s entering its final stage as parents and college students take care of school supplies and clothing needs before Labor Day. And as we close out this decade and look to the 2020s, the combination of mobile technology, hyperlocal commerce, and consumer expectations make this a fascinating juncture in BTS history.
Fortunately, these complex market scenarios represent more of a golden opportunity than a paradox due to the promise of mobile. Here are two reasons why national and local brands should leverage data to bridge the online-offline gap and improve their BTS sales.
Latest Posts
Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…
With New Solution, Foursquare Targets SMB and Startup Markets
Riding high off the success of its Places database and Pilgrim SDK, the location intelligence company Foursquare is opening up its location data to the small and mid-size business market.
FreshLime CEO Talks Data-Powered Marketing for Local Businesses
FreshLime founder and CEO Jay Bean recently reconnected with us to discuss ways small, local, service-oriented businesses can use automation to see better returns on campaigns—even with limited resources.
Denver and Other Communities Get the News Providers They Deserve
Communities, from activist citizens on up to major civic and other nonprofit institutions, will have to step forward to prevent local news organizations from being gutted by owners without roots in the communities those organizations service.
Street Fight Daily: Mixed Numbers on Future of M-Commerce, Uber Expands Its Vision
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fewer Surveyed Consumers Indicate Buying on Mobile Phones in 2017 than in 2016… Uber CEO Outlines Expanded Mobility Plans… Walmart Joins Forces With Postmates to Combat Amazon…
A Major Domain Sale Suggests Primacy of Search in Future of MarTech
With search now driving more website traffic than social, John Pollard of Donuts Inc. believes the acquisition of Vacation.Rentals is representative of the importance of not only keywords but also domain names for businesses hoping to capture customers’ attention via SEO.
Placed Study Outlines Viewability’s Impact on Store Visitation
A new study measuring the impact of ad viewability, released just this morning, provides hard numbers confirming that viewable ads perform better than non-viewable ads and can boost the bottom line for brands.
Street Fight Daily: How Much Ad Viewability Matters, IAB Eases In-App Measurement
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Placed Study Outlines Viewability’s Impact on Store Visitation… IAB Releases Tool to Ease In-App Ad Measurement… Snap Is Testing Commerce with Discover Publishers…
Heard on the Street, Episode 1: Career Wisdom from Randy Parker
We talk to Brevi CEO Randy Parker in Episode 1 of our new podcast series about SMB-oriented marketing tech and several other matters—everything from company culture to what it’s like to operate a business and live in Boston.
Facebook Apocalypse? What to Monitor
Will Facebook’s usefulness as a local marketing platform be seriously weakened as a result of its recent privacy scandal and new measures to protect user data? Street Fight recommends monitoring the following to evaluate how serious the damage is.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature