New Hires at Lotame, LiveRamp, DemandScience, TextNow, and GumGum

This Street Fight roundup features new hires in the spaces Street Fight covers: adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Lotame, LiveRamp, DemandScience, TextNow, and GumGum.

Lotame

Product and tech veteran, Eliza Nevers, former SVP of Product at Lotame, will be the new chief product officer. In her previous role, Nevers played an instrumental role in driving global product strategy including the launch of Panorama ID, the first global cookieless identity solution for a privacy-first open web.

Hunter Terry, who has spent a decade at Lotame, serving a variety of roles across different global regions, will lead the high-growth CTV channel as the commercial lead.

Lastly, Chris Hogg, who leads EMEA operations, will be the global head of platform sales for Lotame. From launching Lotame’s European office to navigating complex privacy challenges and Brexit, Hogg has been a pioneer in shaping and spearheading Lotame’s business in that region.

LiveRamp

Jessica Shapiro is the new chief marketing officer of LiveRamp. An alum of B2B and B2C brands Microsoft, Starbucks, and SAP, Shapiro joins LiveRamp’s senior management team as the company evolves from a single application to a unified enterprise platform. 

DemandScience

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced it has named two new members to its senior executive team. Chief Financial Officer Brian Cohen and General Counsel John Milton bring leadership experience at high-growth public and privately held technology companies including Fuze, Logz.io, Markforged, BitSight, Imprivata, and Symantec.

TextNow

TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service, announced that Ed Woo has joined its leadership team as Vice President, Data and Analytics.

Woo has over 20 years of experience, most recently serving as VP of Analytics at Walmart Connect, the company’s advertising arm. Based in San Francisco, Ed has developed customer insight and analytics programs for eBay, Yahoo, Staples, Ogilvy, and Shutterfly.

GumGum

GumGum, a contextual-first advertising technology company, announced the addition of industry veteran Dave Matthews as chief revenue officer.