News and Analysis
Retailers Use AI to Combat Shrinking Seasonal Workforce, Surging Customer Demands
Increases in customer service tickets are expected to come just as seasonal workforces are hitting all-time lows. According to Puneet Mehta, founder and CEO of the AI platform Netomi, about 25% fewer agents are working in seasonal customer service roles now than before the pandemic. Customer service accounts for a lot of the seasonal roles retailers have traditionally hired for, and now retailers are looking at leveraging technology to fill that labor gap.
What You Need to Know about the Google My Business Name Change
The GMB name change brings with it a fair degree of uncertainty. Google may be retaining, for instance, the model of an API that helps partners manage listings for both SMBs and larger brands, but if the company is simultaneously building out a snazzy new interface for those same multi-location brands to manage Google profiles on their own, does this fact represent an existential threat to listing management companies?
Marketers Want Multiple IDs to Replace Third-Party Cookies
Marketers and publishers asking which will be the next-generation ID to rule them all are misguided, according to a new study by data solutions provider Lotame. The company surveyed 200 senior US marketing and publisher decision-makers, and 33% of marketers said they were open to “any number” of IDs, while 33% said three identity solutions would do the trick.
Commentary
Lens on Strategy: Connecting In-App Video Creative to Mobile Consumers
US mobile-video ad spend will reach $15.93 billion this year, and climb to $24.81 billion by 2022, according to eMarketer. There will be 187.7 million smartphone users in the US poised to experience that creative, a figure that will mushroom to 205 million by 2022, the same report predicts. The time for in-app video is undoubtedly now, but the question remains: what steps can publishers, advertisers, and marketers take to stay on the path of accelerated growth? The following strategies are part of the answer. Each will drive success when it comes to in-app video opportunities.
Latest Posts
Q&A, Reviews, and Fake News on Google: False Content Is Not Just a Facebook Problem
“Given the primacy of Google’s market position, and the primacy of Knowledge Panels in SERPs—also a conscious product decision on Google’s part—the percentage of customers who are likely to come across fake information is great,” David Mihm tells Mike Blumenthal in their biweekly column.
Street Fight Daily: Zuckerberg Breaks His Silence, Voice Revolution Not Here Yet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zuckerberg Breaks His Silence on the Controversy Surrounding Data Security… Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases… Amazon Customer Shopping Habits Divided by Age, With Some Surprises…
Will the ‘Sustained Outrage’ of One W. Virginia Newspaper Survive Auction Block’s Hammer?
The biggest heartbreaker is what happens to those families whose long-held newspapers were dedicated to publishing all the news without fear or favor. This is the story of one of those families, the Chiltons, and their paper, the Charleston (W.Va.) Gazette-Mail, which the Chiltons owned for 111 years.
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Streets Ahead: Google Chat, and Instagram Reels