Commentary
Technology Planning: What Retailers Should Do Now to Prep for the Holiday Rush
Retailers will need to think differently when it comes to technology planning. With the holiday season looming, now is the best moment to develop a long-term technology strategy geared toward capturing more holiday sales in addition to driving revenue growth all year long.
Understanding a few key areas can help get the planning process started. This includes: exceeding consumers’ holiday shopping expectations, making holiday shopping more convenient, and enabling a holistic holiday shopping journey.
Facebook Marketing Partner Summit 2019: What’s All the Hype about Messaging?
Facebook led the Summit with this very interesting statistic: “There are now more messaging users than social users globally.” While the semantics of “messaging” vs. “social app” draw a fine distinction, on raw user count alone, WhatsApp and Messenger account for 2.9 billion users, and Facebook alone sits at 2.4 billion.
With these numbers in mind, Facebook’s contention is that conversation should be a larger part of the consumer journey when it comes to advertising, even noting that consumers are increasingly expecting to be as well, creating a virtuous cycle of sorts.
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GateHouse Media’s Kirk Davis Argues Chain Is Becoming a ‘Leader in Community Engagement’
Cost-cutting equity funds have hollowed out scores of daily newspapers, turning their communities into “news deserts,” the critics say. But Kirk Davis, CEO of GateHouse Media, counters that the equity-funded conglomerate is transforming its 144 dailies into tribunes of the people. He makes his case in this Q&A.
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