News and Analysis
Retailers Shift Back-to-School Strategies
The marketing promotions most likely to win over back-to-school shoppers in 2022 differ from those of the past two years. Competitive pricing is an area where retailers can stand out.
Audigent and Epsilon Bring Custom Audiences to Private Marketplaces
The partnership with Epsilon is expected to give Audigent a significant boost in the data identity, curation, and activation space, where a number of platforms are currently competing to position themselves for a future without third-party cookies.
Looking Into the Future of Cashierless Retail
Are the perceived privacy issues that go along with shopping in a cashierless environment causing retailers to hold back on adopting smart checkout technology?
Commentary
Location Weekly: Foursquare Partners with Vistar Media, Yelp Launches Store Visits
In this 452nd episode of Location Weekly, the Location-Based Marketing Association covers Foursquare partnering with Vistar Media, Al Arabia Outdoor using Streach to measure OOH in Saudi Arabia, Walmart shutting down its Jetblack text service, Panera reaching 9.3M with AR campaign, Unilever piloting drones for ice cream delivery, and Yelp launching a new Store Visits product.
Privacy Regulations Shift Location-Based Approaches from Push to Pull Marketing
With the regulations and changes that limit marketers’ ability to reliably track users, location marketing must evolve. Push marketing is likely to become less effective as brands continue to lose access to consumer data.
A tried and true alternative is pull marketing. Pull marketing is an approach that attracts in-market customers to your brand or product. Rather than pushing a brand on the audience, pull marketing draws in customers by using less intrusive methods that don’t rely on personal data. One of the most common forms of pull marketing is search advertising (paid and organic).
How to Stop Getting Bogus Leads from Facebook Ads
Like a discordant refrain, these familiar phrases can feel like they’re playing on loop when following up with potential customers generated from Facebook Lead Ads. Bogus or misleading leads are a huge complaint among advertisers, but there are a few common and useful steps an advertiser can take when building Lead Generation Ad Campaigns to curb the occurrence of false leads.
Certain aspects are out of our control from the advertisers’ end, such as trusting Facebook users to enter correct and non-misleading information, but armed with this handy checklist, you can audit your lead gen ads, making improvements to stem the tide of bogus leads.
Latest Posts
Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top
This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.
Semcasting Offers Proof of Performance with New Attribution Platform
Walled gardens have traditionally prevented marketers from using attribution for audience verification, similar to viewability or fraud detection, but a new platform from the data-as-a-service company Semcasting is changing that.
Use Mobile Coupons to Get Above the Noise this Holiday Season
Since many retailers use the same strategies and tactics to capture consumer attention during the holidays, rising above the noise happens only for a few. This may be the season to plan smarter, not louder, and the answer may be the use of mobile coupons.
Street Fight Daily: Semcasting Debuts Attribution Solution, Mobile Coupons An Opportunity for Holidays
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Semcasting Offers Proof of Performance with New Attribution Platform… Data Still Makes Ads Irrelevant, Consumers Say… How Walmart Is Using First-Party Data to Stand Out in Ad-Supported Video…
The Rise of the Micro-Influencer and How Brands Can Deploy Them
Today, many brands are choosing to work with influencers with a significantly smaller follower count: micro-influencers. Read on for tips on how to tap micro-influencers for your next marketing campaign.
LBMA Podcast: Facebook’s Friends, TGI Fridays, Kroger & Walgreens
On this week’s edition of the LBMA podcast: Facebook’s nearby friends, Lime in Canada, Pinterest + Oracle & Ninth Decimal, TGI Fridays, Kroger + Walgreens, Ford + JC Decaux. Special Guest: Jigar Shah – Miles.
Street Fight Daily: GDPR Challenges Smaller Ad Tech Firms; More Detailed Sitelinks in Google Search?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… GDPR Has Cut Down Ad Trackers in Europe but Helped Google… The Rise of the Micro-Influencer and How Brands Can Deploy Them… New Format for Google Sitelinks Shows More Site Content in SERP…
Street Fight Daily: Square CFO to Lead Nextdoor, Breaking Down the Voice Ecosystem
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Not All Voice Assistants are Created Equal… Square CFO Sarah Friar to Become Nextdoor CEO… Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts…
Why Facebook Is Putting Its Skin in Local News’ Subscription Efforts
In this Q&A, Facebook’s Josh Mabry, who leads the Facebook Local News Partnerships team, talks about the mentoring, coaching, and other work in these off-platform initiatives and why Facebook is backing them up with millions of dollars in funding.
Not All Voice Assistants are Created Equal
Several tech giants are chasing voice search and assistant apps. They’re motivated by different factors—each seeing voice as a way to support, grow, and protect their unique core businesses.
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