News and Analysis
Constructor Aims to Solve Cart Abandonment with Zero-Party Data
Last week, the search and product discovery platform Constructor announced a new solution designed to decrease cart abandonment rates for retailers. The company’s Quizzes product provides retailers a way to ask customers questions while they shop online, similar to how a sales associate might interact in-store.
ENGINE Rebrands as Big Village in Bid to Eliminate Silos in AdTech
The global advertising, technology, and data company ENGINE announced today that it has rebranded as Big Village in the U.S., Europe, and Australia. The company says the name reflects a renewed mission to eliminate siloed ways of industry thinking and reimagine what it means to be an integrated solutions firm in the current market. With this new rebrand, Big Village is bringing a full range of services under one roof, including adtech, media, insights, and creative experts.
Commentary
2020 Arrives: How Brands and Marketers Can Survive the New Decade
Brands have an obligation to adhere to what their customers care about, but given how easy it is for people to digitally project an aspirational lifestyle, it’s no wonder brands are having a tough time understanding who their consumers are and what they want from the brands they support. To combat this knowledge gap and align what consumers say with what they actually do, we need more real-world intelligence.
Dispatch from CES: Giant TVs, Obsequious Gadgets, and Artificial People
I’m fresh from a couple of days wandering the halls of the Consumer Electronics Show, affectionately known as CES — the annual conference that descends upon Las Vegas in January and proffers the latest in technological solutions to improve every aspect of our daily lives. This is my first time attending the world’s biggest technology conference, where 4,500 companies this year are vying for the attention of 180,000 attendees, according to my Uber driver.
As I made my way through the crowds at the massive Las Vegas Convention Center and other conference venues, I tried to get a sense of the common themes defining consumer innovation as we begin a new decade.
Latest Posts
Emodo Supply Offers First Carrier-Verified Data for Programmatic Advertising
In what the company is touting as a breakthrough for the programmatic advertising industry, a new service will use carrier data to verify the accuracy of mobile data at the supply level. Called Emodo Supply, the product will be offered by telecom giant Ericsson’s mobile advertising platform in partnership with programmatic trading company Axonix.
The Quantitative Evidence That Reputation Management Works
At times, the research findings published in our industry seem a little suspect. But in one vertical in particular, there’s a body of academic research that speaks to exactly the kinds of questions we want answered about reputation management—namely, does online review monitoring and response really make a difference to a business’s bottom line?
Yelp, Google Reviews, and Antitrust
Forcing Google to split Maps-related business into a standalone “geo” unit would foster a more diverse technology ecosystem. But as far as Google’s review practices are concerned, regulators should not be convinced by an irrational argument that indexation of Google reviews has any bearing on the harm created for, or benefit gained by, consumers.
Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector
Uberall’s acquisition of Navads highlights the importance of listings management and its integration with reputation management. Street Fight’s latest survey of multi-location brands shows a correlation between use of both these types of services and the overall effectiveness of local marketing.
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