News and Analysis

How Netflix’s Entry into Advertising Will Shape the Future of TV Marketing

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Netflix’s imminent dive into the world of advertising will initiate the video advertising industry’s biggest event since the rise of TikTok. Curt Larson, chief product officer at omnichannel supply side platform Sharethrough, believes Netflix will push the whole TV ad industry forward.

Report: Consumers Accept Higher Prices But Demand Better Customer Service

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According to a new report from the conversation intelligence platform Invoca, rising inflation has consumers rethinking high-value purchases, like cars and home improvement projects. However, the majority of consumers say theyโ€™re willing to pay those higher prices if it means getting better customer service from their favorite brands.

How Marketers Can Respond to Price Concerns

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Consumers are feeling price conscious after months of historic inflation and a looming recession that some say the US has already entered. What exactly are consumers feeling, and how are marketers to respond?ย Ted Rogers, chief revenue officer at Digital River, checked in with Street Fight to share results from the companyโ€™s latest consumer survey.ย 

Commentary

Do Your Data Relationships Have a Real Future?

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Brands and publishers seem to be getting the short end of the stick amid recent cookie and privacy regulation changes. In the absence of cookies, brands may feel undue pressure to go to walled gardens for scale. Meanwhile publishers will have to bet on first-party data collection and monetization, along with its inherent scalability challenges and slim view of the customer. Whatโ€™s happening with our data relationships?ย 

Computers Without Boundaries: A Deep Dive Into Ambient Computing

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โ€œAmbient computingโ€ is actually a catch-all term for several new technologies. These include Internet of Things (IoT) devices, AI-driven devices, and cloud storage solutions that allow previously impossible amounts of data to be stored and processed.

The advantage of looking at these technologies under one term, though, is that it allows us to see the future of marketing more holistically. And that’s what we’ll look at in this article.ย 

Social Selling Helps Boost Sales

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I define social selling as the process of researching, connecting, and interacting with prospects and customers on social media networks. It focuses on nurturing leads, building brand authenticity and building trust with your prospects.ย 

Leading firms have taken advantage of social selling and have begun reaping the benefits it offers. Research has shown that 70% of sales professionals are active on LinkedIn for business purposes, 89% believe social networking platforms such as LinkedIn are important in closing deals, and 64% of sales reps who invest time in social media are hitting their sales quota.

Latest Posts

The Numbers on Mobile’s Role in Holiday Shopping This Season

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The results of a survey released just last week by mobile ad firm AdColony go beyond the already stale proclamation that the mobile revolution has taken over retail, pointing instead to granular details about just how consumers are using mobile today. We provide the highlights.

5 Ways Businesses Can Leverage Location Intelligence Beyond Marketing

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Michelle Zhou: Location data can provide far better optics into consumer behavior than traditional data streams. Data from smartphones, social media, and other sources can track consumer purchases and migration in real time. Using data trends and insights, businesses can develop a comprehensive understanding of their customers and make the most informed business decisions.

Google Reviews Hit with Massive Spam Attempt

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Google reviews, increasingly essential to the online search presence of brand and SMB brick-and-mortars alike, were hit by a massive spam attempt last week. At least 2 million fraudulent reviews were posted, according to ReviewFraud.org.

Kroger Pushes Boundaries with Mobile Holiday Strategies

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Feeling the pinch from online-only grocers, many brick-and-mortar supermarkets are beginning to dip their toes into mobile marketing this holiday season. Kroger, on the other hand, is jumping all the way in.

2018 Ranking Factors Report Emphasizes GMB and Reviews

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Damian Rollison: The annual report’s main takeaways are clear: to rank competitively for local searches today, you must focus your attention on three areas: one, providing Google with as much relevant local content as possible; two, pleasing your customers, pointing them to where they can review your business, and responding to their reviews; and three, creating a useful, relevant local landing page or website with authoritative backlinks.

New Hires at Nextdoor, Airbnb, Applift

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Every two or three weeks, guest columnist Geoff Michener rounds up some of the latest hires in local and digital marketing. This week’s roundup also includes new hires at TapClicks, Affinio, Tealium, Vistar Media, and Motista.

LBMA Podcast: Walmart’s Toy Lab, 7-Eleven & WeChat, Anything’s Big Funding Round

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On this week’s LBMA show: Anything raises $42.5M, Baidu invests in Xinchao Media, Mobike + Louis Vuitton, Tencent goes all in with HERE maps, Walmart’s toy lab, 7-Eleven Canada rolls out WeChat + Alipay.

Raise Report: Standard Cognition, Clearbanc, WeWork Secure New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This edition also includes funding for SalonHQ and Sojern.

What Can Brick-and-Mortar Grocers Learn from Online-Only Competitors?

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To learn more about what supermarkets should be doing to meet rising consumer expectations, and what brick-and-mortar stores can learn from their online-only counterparts, we caught up with Pradeep Elankumaran, CEO of Farmstead, a pure-play digital grocer that brings local groceries to doorsteps.

LMA in Big Push to Strengthen Local Journalism and Build Better Communities

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The Local Media Association is working to build a Business Model Accelerator that will chart sustainable revenue paths for local media and, in turn, enhance the vital role that they must play in their communities. In this Q&A, LMA Chief Innovation Officer Jed Williams sketches out this far-ranging quest to give local news a central place in community and ensure the industry will be around for the long run.