News and Analysis

Aquarium Ad Is a 3D Fish Out of Water StreetFight

Aquarium Ad Is a 3D Fish Out of Water

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First its ads had a Super Bowl presence earlier this year. Now the Georgia Aquarium is going big in out-of-home. A creative campaign by Doe-Anderson, an agency in Kentucky, launched two executions in Atlanta to let the locals know they have one of the country’s great aquariums right in their backyard. If you find yourself […]

The Future is Here: A More Collaboration, AI-Enabled, Creatively Driven Industry Streetfight Mediaocean

The Future is Here: A More Collaborative, AI-Enabled, Creatively Driven Industry

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The advertising industry is in a period of accelerated transformation. What were once incremental shifts are now crystallizing into clear priorities — moving from hypothetical or expected into real and transactional. Consolidation around media-agnostic, AI-driven systems and the integration of creative and media processes are no longer future goals — they’re actively reshaping the way […]

Adaptive Checkout Uses AI to Boost Conversion Rates Street Fight

Adaptive Checkout Uses AI to Boost Conversion Rates

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Fraud and crime are realities of the MULO (multi-location) ecosystem. Brands used to just have to worry about the checkout stage with shoplifting, dishonest employees, and fake IDs and credit cards. Now that we’re living in a phygital world (one that combines brick-and-mortar and online sales), thieves, fraudsters, and AI-powered bots have become more sophisticated. […]

Commentary

The Rise of AI Ad Buying Agents: A Marketer’s Perspective StreetFight

The Rise of AI Ad Buying Agents: A Marketer’s Perspective

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AI-driven ad buying is not new. From Google Ads’ “set-it-and-forget-it” approach to Meta’s dynamic audience targeting, the goal has always been to automate away the tedium of bidding and targeting. But with the more recent advancements in generative AI and deep learning, the promise is morphing into something more expansive: real-time, hyper-personalized ads that match […]

Instagram AI-Powered Search, TikTok Creator Search Insights StreetFight

Streets Ahead: Instagram AI-Powered Search, TikTok Creator Search Insights

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In this week’s Streets Ahead update, SOCi covers Instagram’s new AI-driven search feature and TikTok Creator Search Insights Instagram’s AI-Powered Search The News  Instagram is testing an AI-powered search feature within the comments section, according to AdWeek. This new tool automatically generates AI-driven search summaries, offering users relevant context as they engage with posts. 🔹 […]

Why Q5 Signals a Shift for Ecommerce in 2025 Street Fight

Why Q5 Signals a Shift for Ecommerce in 2025

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The start of a new year always marks the end of the holiday season, and as the frenzy of Black Friday, Cyber Monday and Boxing Day subsides, many retailers shift their focus away from advertising, assuming that consumer interest and spending have peaked. But in reality, a lucrative Ecommerce opportunity remains hidden in plain sight: […]

Latest Posts

Mother Nature + AI = MULO Sales, According to Zoomd Street Fight

Mother Nature + AI = MULO Sales, According to Zoomd

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Sagi Weinberg, Sales Director of Zoomd, a digital marketing powerhouse, believes that many MULO (multi-location) retailers, restaurants, and service businesses are missing out on one key data point that can help them attract customers and sales. The answer lies in the skies — our weather! Whether brands are dealing with frigid or oven-like temps, snow […]

Streets Ahead: Google Social Posts, Local Pack & AIO Results Street Fight

Streets Ahead: Google Social Posts, Local Pack & AIO Results

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In this week’s Streets Ahead update, SOCi discuss Google expanding social posts visibility in local search results and a new study that finds a correlation between local pack and AI Overview results. Google Now Showcasing Social Posts More Prominently in Mobile Search The News  If you haven’t already added your social media URLs to your […]

John Hunewill Performs an "Autopsy" on Forever 21 Street Fight

BUST: John Hunewill Performs an “Autopsy” on Forever 21

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Forever 21 is one of the latest major MULO (multi-location) retailers to declare bankruptcy. A discount fashion brand, it was founded in 1984 and was heralded as one of the best discount fashion retailers. But “Forever” turned out to be a stretch. John Hunewill, Partner at Allen Austin, has spent nearly three decades in retail, […]

Amperity Unifies Fleet Farm Loyalty Program Street Fight

Amperity Unifies Fleet Farm’s Loyalty Program

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You might be forgiven if you’ve never heard of Fleet Farm as a destination for home-improvement, agricultural, and outdoorsy pursuits if you’re not from the Midwest. Fleet Farm is a destination with a loyal customer base, and recently tapped Amperity to manage its customer-loyalty program. Amperity uses AI for identity resolution and to create customizable […]

Spectrio Transforms Digital Signage into Responsive Retail Experiences Street Fight spectrio

Turning Digital Signage into Responsive Retail Experiences

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In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and […]

What are You Doing on September 30th? StreetFightLive 2025

What are You Doing on September 30th?

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As a consumer, you likely shop, dine, and consume services at a combination of big-box and mom-and-pop establishments. As a MULO (multi-location) executive, agency, or tech company, you probably attend several industry-specific (retail, restaurant, service) conferences in your sector. So, what’s the deal with an event like Street Fight LIVE 2025 that cuts across multiple […]

BOOM: The Extended Stay Hotel Street Fight

BOOM: The Extended Stay Hotel

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Street Fight is always looking out for MULO (multi-location) categories on the upswing.  The hospitality industry is now complex and growing. Currently projected to reach $443 billion worldwide this year, it comprises every variation of places to sleep and play — from the luxury hotel and resort to the trusted roadside motel brand. One category […]

LG Ad Solutions Expands with Amazon Publisher Direct Integration Street Fight

LG Ad Solutions Expands with Amazon Publisher Direct Integration

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LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]

MULO Brands With Soul: KINDR Street Fight

MULO Brands With Soul: KINDR

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This month, our “brand with soul” is not a MULO brand at all. It’s KindR, an organization committed to making workplaces kinder, which attracts the best talent and ensures retention and growth. The war for talent at MULO (multi-location) restaurant, retail, and service brands does not have to be a bloody battle. In fact, by […]

The MULO Dozen: March in Review Street Fight 2025

The MULO Dozen: March in Review

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As we closed out March and the first quarter of 2025, here’s what CEOs were searching for: Although these vast critical issues are top-of-mind for business leaders, March as well as the first three months of the year were filled with strategies and decisions in the MULO (multi-location) ecosystem. AI, tariffs, and hiring freezes are […]