News and Analysis
Cadent Buys VuePlanner, Expands Total Video Capabilities Across YouTube and CTV
Cadent, the predictive advertising platform known for its leadership in cross-screen advertising, announced a significant expansion today with the acquisition of VuePlanner, a company recognized for innovation in YouTube advertising, campaign optimization, and independent measurement. The acquisition strengthens Cadent’s positioning as a converged media platform capable of delivering a single, unified workflow for advertisers across […]
Adform Integrates with Spotify Ad Exchange to Advance Programmatic Audio Buying
As digital audio spending accelerates toward a projected $43 billion global market in 2024, Adform and Spotify are expanding their partnership to bring agencies and brand marketers new levels of efficiency, transparency, and omnichannel precision. The companies announced that Adform is now directly integrated into the Spotify Ad Exchange, giving buyers streamlined access to Spotify’s […]
Plymouth Rock Launches Campaign for Northeast Region
Plymouth Rock Assurance, which provides homeowners and car insurance to customers in the Northeast, has a new ad campaign in which it advises customers to “keep calm and rock on,” a fairly reasonable directive, considering the vertical. North Carolina ad agency McKinney, created the campaign that is meant to support the idea that living in the Northeast […]
Commentary
The Top Challenges in Localization and How Brands Solve Them
For mission-driven brands, trust is everything. Yet a single poorly worded message or misplaced visual can unintentionally damage that trust—especially as awareness campaigns expand into new communities. Growth requires reach, but reach without localization and cultural relevance risks appearing inauthentic or disconnected from the people you want to serve. With 76% of people preferring information […]
Streets Ahead: OpenAI ‘Code Red’, Google Maps & Gemini, Review Extortion
In this week’s Streets Ahead update, SOCi discusses Google and OpenAI escalating the AI platform race as Gemini outperforms GPT-5, Google Maps gaining new Gemini features, and Google responding to rising review extortion. Gemini’s Lead Triggers OpenAI ‘Code Red’ The News OpenAI has been shipping new ChatGPT features at a steady clip, but on core […]
The App-or-Web Dilemma: Where Brands Should Steer Holiday Shoppers
A shopper clicked on your Black Friday email. They landed on your mobile site, ready to buy. A full-page interstitial pops up: “Download our app for a better experience!” They closed it. Lost sale: $150. Multiply that by thousands of clicks during peak shopping days, and you’re leaving serious money on the table. Most retailers […]
Latest Posts
Cadent Buys VuePlanner, Expands Total Video Capabilities Across YouTube and CTV
Cadent, the predictive advertising platform known for its leadership in cross-screen advertising, announced a significant expansion today with the acquisition of VuePlanner, a company recognized for innovation in YouTube advertising, campaign optimization, and independent measurement. The acquisition strengthens Cadent’s positioning as a converged media platform capable of delivering a single, unified workflow for advertisers across […]
The Top Challenges in Localization and How Brands Solve Them
For mission-driven brands, trust is everything. Yet a single poorly worded message or misplaced visual can unintentionally damage that trust—especially as awareness campaigns expand into new communities. Growth requires reach, but reach without localization and cultural relevance risks appearing inauthentic or disconnected from the people you want to serve. With 76% of people preferring information […]
Streets Ahead: OpenAI ‘Code Red’, Google Maps & Gemini, Review Extortion
In this week’s Streets Ahead update, SOCi discusses Google and OpenAI escalating the AI platform race as Gemini outperforms GPT-5, Google Maps gaining new Gemini features, and Google responding to rising review extortion. Gemini’s Lead Triggers OpenAI ‘Code Red’ The News OpenAI has been shipping new ChatGPT features at a steady clip, but on core […]
Adform Integrates with Spotify Ad Exchange to Advance Programmatic Audio Buying
As digital audio spending accelerates toward a projected $43 billion global market in 2024, Adform and Spotify are expanding their partnership to bring agencies and brand marketers new levels of efficiency, transparency, and omnichannel precision. The companies announced that Adform is now directly integrated into the Spotify Ad Exchange, giving buyers streamlined access to Spotify’s […]
Plymouth Rock Launches Campaign for Northeast Region
Plymouth Rock Assurance, which provides homeowners and car insurance to customers in the Northeast, has a new ad campaign in which it advises customers to “keep calm and rock on,” a fairly reasonable directive, considering the vertical. North Carolina ad agency McKinney, created the campaign that is meant to support the idea that living in the Northeast […]
The App-or-Web Dilemma: Where Brands Should Steer Holiday Shoppers
A shopper clicked on your Black Friday email. They landed on your mobile site, ready to buy. A full-page interstitial pops up: “Download our app for a better experience!” They closed it. Lost sale: $150. Multiply that by thousands of clicks during peak shopping days, and you’re leaving serious money on the table. Most retailers […]
Balancing Local SEO and Paid Ads Using Hyperlocal Visibility Intelligence
For agencies working with multi-location (MULO) brands, one of the hardest ongoing decisions is how to split resources between local SEO and paid media. The reality is this: local SEO and paid ads are not competing disciplines. They’re complementary, and the most effective agencies aren’t choosing between them — they’re deciding where each produces the […]
StackAdapt Enhances the DOOH Process
StackAdapt has a new DOOH experience that replaces spreadsheets and static lists with real-time mapping that integrates Programmatic Guaranteed inventory access through both Broadsign and Vistar. Most DSPs typically integrate with only one. Under the improved system, advertisers will have greater transparency about pricing and availability to launch for reserved screens directly on the platform. […]
How To Explain AI Search Visibility to Agency Clients
The rise of AI in search is happening fast — and once again, agencies are tasked with making sense of a major shift for their clients while the playbook is still being written. Most enterprise and multi-location clients already understand the fundamentals of traditional local SEO, like Google Business Profile optimization. But when you start […]
Streets Ahead: Agentic Shopping, Reviews, and the Rise of Fresh Content
In this week’s Streets Ahead update, SOCi discusses Google’s agentic shopping move in AI-Driven commerce, review recency and volume driving local visibility, and freshness as the new authority in AI search Agentic Shopping: Google’s Next Move in AI-Driven Commerce The News Just in time for peak holiday spending, Google has rolled out agentic Shopping in […]
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Top Challenges in Localization and How Brands Solve Them