News and Analysis
AI-Driven Media Quality Signals Move Into Campaign Activation
Media quality and performance optimization are moving closer to the point of execution. A new integration between Basis and Protected by Mediaocean is embedding real-time, AI-driven verification, attention, and quality signals directly into campaign activation—reflecting a broader shift toward outcome-based media decisioning. Basis and Mediaocean have announced a direct integration that brings Protected by Mediaocean’s […]
Brand Ad Spend Is Moving Into Mobile Apps
Brand advertising is shifting beyond the open web—and mobile apps are emerging as a key destination. LoopMe’s launch of Chartboost Direct reflects that transition, introducing infrastructure designed to connect brand demand directly with in-app inventory at scale. LoopMe announced Chartboost Direct as a solution to help mobile app publishers access brand advertising demand more directly, […]
Real-Time Ad Market Intelligence Arrives Built on Verified Spend Data
Advertising market intelligence is shifting toward real-time visibility. Guideline has launched Market Monitor™, a new weekly insights subscription built entirely on verified, transaction-level advertising spend data—giving agencies, brands, and investors a faster, clearer view of global media investment trends. As media buying becomes more dynamic, the move reflects a broader shift toward data-driven decisions grounded […]
Commentary
“Why Aren’t We in ChatGPT?”: The New Question Agencies Must Answer
A new question is starting to surface in agency client calls: “Why aren’t we showing up in ChatGPT?” At some point recently, you’ve probably gotten this call. A client — one with solid Google Maps rankings, an optimized Google Business Profile, and a steady stream of reviews — asks ChatGPT or Gemini to recommend a […]
Why AI Is Forcing Marketing to Move From Channels to Intent
For decades, marketing teams organized their strategies around channels—search, social, email, and paid—each measured and optimized separately. But as AI increasingly mediates how buyers discover, compare, and choose products, that channel-based model is breaking down, forcing marketers to rethink their infrastructure around something far more important: customer intent. That channel-based structure shaped everything from budgets […]
The Missing Piece in Multi-Location Marketing: Location-Level Attribution
Multi-location marketing has become dramatically more sophisticated over the past decade. Brands now operate across dozens or hundreds of markets, running paid search, local SEO, social campaigns, listings management, and reputation programs simultaneously. But while marketing execution has scaled, measurement often hasn’t kept up. Multi-location brands often rely on dashboards that show total leads, conversions, […]
Latest Posts
As AI Adoption Grows, Nearly Half of Advertisers Plan to Bring Media Planning In-House
As AI reshapes how campaigns are planned, executed, and optimized, a growing number of advertisers are reconsidering one of the industry’s foundational structures: the role of external agencies in media planning. New research suggests that nearly half of brands are preparing to bring more of that function in-house, signaling a broader shift toward control, data […]
Programmatic DOOH Spend Set to Surge 49% as U.S. Marketers Shift Budgets
Programmatic digital out-of-home is entering a new phase of maturity in the U.S., shifting from an emerging test channel into a core component of digital media strategy. New research from VIOOH suggests that marketers are not only increasing investment sharply, but also rethinking how DOOH fits within broader programmatic and performance-driven planning. The headline number […]
Digital Remedy Takes on the Biggest Pain in Ad Performance
Advertising performance is becoming harder—not easier—to measure, especially for agencies managing campaigns across multiple channels and markets. A new platform from Digital Remedy aims to simplify that complexity, giving marketers a unified view of ad performance across CTV, display, audio, and more—and changing how they understand what actually drives results. The new Digital Remedy platform, […]
“Why Aren’t We in ChatGPT?”: The New Question Agencies Must Answer
A new question is starting to surface in agency client calls: “Why aren’t we showing up in ChatGPT?” At some point recently, you’ve probably gotten this call. A client — one with solid Google Maps rankings, an optimized Google Business Profile, and a steady stream of reviews — asks ChatGPT or Gemini to recommend a […]
TikTok and iHeartMedia Bring Social Discovery to Audio
TikTok is expanding beyond short-form video and into the audio world with the launch of TikTok Radio, a new collaboration with iHeartMedia that blends trending TikTok music, creator commentary, and viral culture into a broadcast and streaming format. Debuting during SXSW and now available on the iHeartRadio app and dozens of U.S. broadcast stations, the […]
Why AI Is Forcing Marketing to Move From Channels to Intent
For decades, marketing teams organized their strategies around channels—search, social, email, and paid—each measured and optimized separately. But as AI increasingly mediates how buyers discover, compare, and choose products, that channel-based model is breaking down, forcing marketers to rethink their infrastructure around something far more important: customer intent. That channel-based structure shaped everything from budgets […]
Why a Streaming TV Ad Platform Is Buying Billboards
Out-of-home (OOH) advertising is increasingly becoming a channel for B2B technology companies looking to reach decision-makers in the real world. As SaaS platforms compete for the attention of enterprise marketers, AI founders, and venture capital firms, some are turning to highly targeted billboards and transit campaigns in tech-heavy markets. Streaming ad platform Vibe.co is the […]
The Missing Piece in Multi-Location Marketing: Location-Level Attribution
Multi-location marketing has become dramatically more sophisticated over the past decade. Brands now operate across dozens or hundreds of markets, running paid search, local SEO, social campaigns, listings management, and reputation programs simultaneously. But while marketing execution has scaled, measurement often hasn’t kept up. Multi-location brands often rely on dashboards that show total leads, conversions, […]
Gorilla Property Services Eyes U.S. Franchise Expansion
A leading property maintenance franchise is expanding into the United States, highlighting how home services brands are turning fragmented local trades into scalable franchise platforms. Vancouver-based Gorilla Property Services announced today that it has partnered with Franchise FastLane to accelerate franchise development across the U.S. The move positions the company inside one of the fastest-growing […]
Survey: How Rising Review Expectations Are Reshaping Brand Reputation Strategies
The BrightLocal 2026 Local Consumer Review Survey highlights a major shift for brands operating in local markets. Reviews from the last three months now carry the most influence in consumer decision-making, while rising rating expectations and AI-powered recommendations are redefining how consumers evaluate businesses. For brands with local footprints, maintaining a steady flow of fresh, […]
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