News and Analysis

Scorpion and Clio Partner to Deliver End-to-End Visibility for Law Firms

Scorpion and Clio Partner to Deliver End-to-End Visibility for Law Firms

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In a move to redefine what law firms should expect from their marketing and software solutions, Scorpion, the leader in digital marketing for law firms, and Clio, the most trusted cloud-based legal technology platform, have announced an exclusive strategic partnership. The alliance directly addresses one of the legal industry’s most persistent challenges: connecting marketing investments […]

Crowd Street Offers a New Type of Investing StreetFight

Crowd Street Offers a New Type of Investing

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If you’ve been honing your “self-directed” stock-trading skills online to the point where you feel pretty confident in your financial acumen, your world just got bigger. Crowd Street is a new trading platform promising access to investment in companies that are not publicly traded. Crowd Street is a private market investment platform that has a […]

BOOM: Legacy Restaurant Brands Relaunch and Get "Glow-ups"

BOOM: Legacy Restaurant Brands Relaunch and Get “Glow-ups”

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MULO (multi-location) retailers and restaurants often take their eyes off the ball (or shelves and plates) when planning for the future. We’ve seen many examples of established brands that thrived for decades suddenly closing up shop and declaring bankruptcy. However, we’re also witnessing legacy brands that realize consumer needs are evolving. These brands are coming up […]

Commentary

Local Memo: Google Acknowledges ChatGPT Threat, New Visibility Boost for Restaurants

Streets Ahead: Google Acknowledges ChatGPT Threat, New Visibility Boost for Restaurants

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In this week’s Streets Ahead update, SOCi discusses Google admitting the competitive threat of ChatGPT and also doubling down on Local with a new “What’s Happening” feature benefiting restaurants Google on the ChatGPT Threat The News  An internal Google document, surfaced during the ongoing Department of Justice trial (with a decision expected soon), reveals a major […]

Uncertainty is the Only Thing Certain in AdTech: Take the Power Back Streetfight

Uncertainty is the Only Thing Certain in AdTech: Take the Power Back

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Google has had quite an interesting start to 2025. Just last month, the United States Department of Justice ruling that Google was operating as an advertising monopoly was quickly followed by the announcement that it plans to keep third-party cookies. And all of this comes after Google made significant changes to its search algorithm in […]

Streets Ahead: ChatGPT Shopping and Yelp's AI Call Handling Streetfight

Streets Ahead: ChatGPT Shopping and Yelp’s AI Call Feature

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In this week’s Streets Ahead update, SOCi discusses ChatGPT introducing direct shopping and Yelp testing AI-powered call handling. ChatGPT’s New Shopping Experience The News  OpenAI has introduced a new augmented shopping experience inside ChatGPT, enabling users to browse and buy products directly within the platform. The feature showcases detailed product information, customer reviews, and direct purchase […]

Latest Posts

Crafts Gets a New Future: Michael's Buys Joann Brands StreetFight

Crafting a New Future: Michael’s Buys Joann Brands

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When MULO (multi-location) fabric and crafts store JOANN declared bankruptcy and closed stores, crafters were up in arms. They took to social media, fretting about where they would buy their favorite handcraft supplies. Michael’s just purchased the failed brand’s 600 products across multiple categories, including fabric, quilting and sewing supplies, sewing machines, and yarn. Those crafters […]

dataplor Secures $20.5M Series B to Expand Global Location Intelligence StreetFight

dataplor Secures $20.5M Series B to Expand Global Location Intelligence

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In another milestone for the rapidly evolving location intelligence sector, dataplor has announced a $20.5 million Series B funding round led by F-Prime, with participation from Spark Capital, FFVC, Acronym Venture Capital, Two Lanterns, APA Ventures, dara5, and Alumni Ventures. The investment marks a pivotal moment for the Manhattan Beach-based company as it accelerates the […]

Innovid Report: CTV Ad Spend Should Be Higher StreetFight

Innovid Report: CTV Ad Spend Should Be Higher

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Ad spending in CTV is not near what it should be given its potential and sophisticated targeting, reach, and ad formats, according to a report by Innovid, which recently released its 2025 CTV Advertising Insights Report. Citing data from eMarketer, the Innovid report noted that while eyeballs and time spent on streaming content among viewers […]

95% of Your Customers Do This with AI and Humans, According to SOCi StreetFight

95% of Your Customers Do This with AI and Humans, According to SOCi

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“AI Suggests, Humans Decide!”  That’s the bold statement that emerged from the SOCi 2025 Consumer Behavior Index (CBI).  The company warns Brands to “embrace” human validation or get left behind. The study validated the importance of TikTok, Instagram, and real human experiences to determine spending choices. Although 19% of consumers are using AI tools themselves […]

Perion Acquires AI Platform Greenbids StreetFight

Perion Acquires AI Platform Greenbids

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When Perion Network Ltd., wanted to take the next step in expanding its offering and fueling potential growth, it decided to acquire Greenbids, an AI platform that can optimize campaigns at scale inside walled gardens such as YouTube, Facebook and Instagram, and leading DSPs such as Google DV360 and The Trade Desk. The transaction terms […]

The MULO Dozen: May in Review StreetFight

The MULO Dozen: May in Review

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Perhaps the biggest news of May is the announcement of some of our amazing and visionary speakers for Street Fight LIVE 2025. However, we’re biased. That said, you won’t find this much diverse and forward-thinking insight anywhere else this fall. The lines have blurred between digital and conventional media, marketers, influencers, and retail, restaurant, and […]

Streets Ahead: Microsoft New Agentic Tools, Apple Maps Recommendations StreetFight

Streets Ahead: Microsoft New Agentic Tools, Apple Maps Recommendations

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In this week’s Streets Ahead update, SOCi discusses Microsoft unveiling over 50 new AI  agentic web tools and Apple Maps adding curated recommendations. Microsoft Adds New AI Agentic Web Tools The News  At its Build 2025 conference, Microsoft outlined a sweeping strategy to lead the evolution of the “open agentic web,” unveiling more than 50 […]

Vistar Study Shows In-Store DOOH Really Works

Shopping Distraction or Enhancement? Study Shows In-Store DOOH Really Works

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Vistar Media, the leading global provider of technology solutions for digital-out-of-home (DOOH) media, partnered with consumer research company MFour to better understand how consumers view retail media ads. A relatively new frontier for MULO (multi-location) advertisers, these messages target customers from the parking lot through checkout. But do they impact consumer shopping behavior? The study […]

Meet the Street Fight LIVE 2025 Speakers

Meet the Street Fight LIVE 2025 Speakers: Part 1

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Street Fight LIVE was resurrected last year, after pausing for the pandemic. This “un-conference” thought leadership conference is the first of its kind because it brings together C-level executives and decision-makers across MULO (multi-location) retailers, restaurants, convenience stores, service businesses, eatertainment/sportainment concepts, and hospitality brands. They are joined by the agencies and technology companies (with […]

Scalable Reviews and Reputation Management for Multi-Location Brands StreetFight

Scalable Reviews and Reputation Management for Multi-Location Brands

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It’s no secret that customer reviews makes or breaks a brand. Reputation management influences buying decisions, impacts local search rankings, and—let’s be honest—shapes how people feel about doing business with you. For multi-location brands, though, reputation management isn’t just about responding to a few Google reviews. It’s about scaling trust across dozens, hundreds, or even […]