News and Analysis
Retailers Prepare for Increased Cyber Attacks During Prime Day
Cyber security experts are warning of increased phishing, ransomware, and social engineering attacks during Amazon’s Prime Day event this week, as more hackers take advantage of the event’s popularity to send credential harvesting emails to unsuspecting consumers. With the frequency of these attacks on the rise, multi-location retailers are beefing up their own digital security protocols and using external marketing channels to distribute warnings to their customers.
How Brands Can Prepare for a Federal Privacy Law
The American Data Privacy and Protection Act inched its way closer to reality earlier this month, advancing in the House and moving to the full Energy and Commerce Committee for approval. With support from both House and Senate committee leaders, it’s beginning to look like advertisers and marketers might finally be getting uniformity in privacy and data regulations across all 50 states.
Commentary
Location Weekly: Google Partners with Burberry on AR Shopping, Amazon Delivers Covid-19 Tests
In this episode of Location Weekly, the Location-Based Marketing Association covers Amazon delivering Covid-19 test kits to residents in Seattle, Wirecard partnering with Klarna, Signify releasing “snap-in” IoT sensors for luminaries, Burberry partnering with Google for AR shopping, Cibo Express bringing Amazon cashierless tech to airports, and Wingstop shifting OOH budget to hoodies.
Local Advertising in the Time of Social Distancing
Many of us are facing a reality in which #QuarantineLife is the new normal — at least for the foreseeable future. Even with offices temporarily shutting their doors and the worldwide workforce moving to a remote-based culture, the tools provided by local social advertising can help businesses, perhaps especially those dealing with store closures, drive their goals forward.
Treat the Economic Symptoms of Coronavirus with Proactive Brand Management
In the midst of this uncertainty, your business’s online visibility probably isn’t top of mind—rightfully so.
Nevertheless, communication is key to your brand management strategy in times like these. It’s important to make your customers aware of any changes in your business operations. Below are three tactics you can use to bolster your brand management as the coronavirus sends shockwaves through the global economy.
Latest Posts
5 Ways Businesses Can Leverage Location Intelligence Beyond Marketing
Michelle Zhou: Location data can provide far better optics into consumer behavior than traditional data streams. Data from smartphones, social media, and other sources can track consumer purchases and migration in real time. Using data trends and insights, businesses can develop a comprehensive understanding of their customers and make the most informed business decisions.
2018 Ranking Factors Report Emphasizes GMB and Reviews
Damian Rollison: The annual report’s main takeaways are clear: to rank competitively for local searches today, you must focus your attention on three areas: one, providing Google with as much relevant local content as possible; two, pleasing your customers, pointing them to where they can review your business, and responding to their reviews; and three, creating a useful, relevant local landing page or website with authoritative backlinks.
What Can Brick-and-Mortar Grocers Learn from Online-Only Competitors?
To learn more about what supermarkets should be doing to meet rising consumer expectations, and what brick-and-mortar stores can learn from their online-only counterparts, we caught up with Pradeep Elankumaran, CEO of Farmstead, a pure-play digital grocer that brings local groceries to doorsteps.
LMA in Big Push to Strengthen Local Journalism and Build Better Communities
The Local Media Association is working to build a Business Model Accelerator that will chart sustainable revenue paths for local media and, in turn, enhance the vital role that they must play in their communities. In this Q&A, LMA Chief Innovation Officer Jed Williams sketches out this far-ranging quest to give local news a central place in community and ensure the industry will be around for the long run.
CCPA: California’s version of GDPR?
The U.S. recently joined countries taking action on data privacy with the California Consumer Privacy Act (CCPA), which was signed by Governor Jerry Brown on June 28, 2018. The CCPA will protect the rights of California consumers and encourage stronger privacy online and greater transparency overall.
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