News and Analysis
Sheeva.AI Turns Cars into Truly Mobile Devices
Watch out EZ-Pass, Sheeva.AI is coming for you. EZ-Pass is available in 17 states with approximately 35 million users. Sheeva.AI wants them all and more. Evgeny Klochikhin, CEO of Sheeva.AI, pointed out that the EZ-Pass transponders inside cars require state agencies or businesses to install hardware all along highways to enable a transaction at highway […]
Mastering Threads – 5 Brands with Winning Strategies for the Newest Social Platform
Less than one week after its public debut, Threads has already become the fastest-growing mobile app in history. More than 100 million users signed up for Meta’s new social platform in just the first five days — and now brand marketers are ready to get in on the action. While Threads looks nearly identical to […]
“Podcast Studio Near Me”: A Chat With Brian Howie Who is Bringing New Media to the MULO World
Multi-location (MULO) marketing services storefronts are nothing new. Brands offer printing and swag to small businesses and conference-goers, delivering flyers, brochures, posters, signage, and even tee shirts to consumers and companies. Companies like AlphaGraphics, Minuteman, Signarama, and Staples fulfill those needs. Custom Ink started as an online-only creative and production resource but now has multiple […]
Commentary
How Retailers Can Tackle Supply Chain Data Risk
Information security professionals should be included in supply chain management from early planning stages to realization to ensure at-risk data is protected.
What Emerging Tech is Driving Localized Brand Marketing?
Running an emerging tech-driven digital agency, Maher is on the front lines of marketing innovation for brand clients like Panera and Bolle. For both of those campaigns, there was a local component, including Panera’s in-store AR integrations and Bolle’s local activations at Dick’s Sporting Goods.
To anticipate the upcoming Street Fight Summit and Maher’s speaking role, we sat down with him for his view on the drivers and dynamics of digital marketing. Here’s our dialogue with Maher on the biggest brand marketing trends and value drivers he’s tracking.
Cuebiq Shuts Down its SDK to Boost Privacy
In this episode of Location Weekly, the Location-Based Marketing Association covers Cuebiq shutting down its SDK to be more privacy-friendly, American Eagle debuting an AR shopping tool, Zoo Miami launching Easter Hunt with EventZee, and Cole Haan unveiling GRANDSHOP in Harajuku, Tokyo.
Latest Posts
Location Weekly: Torrid Deploys Personalized Maps in Email Marketing
In this episode of Location Weekly, the Location-Based Marketing Association covers 51Degrees partnering with Digital Element, Stirista acquiring Nikaza’s attribution and location intelligence engine, Torrid finding success with email marketing using personalized maps, and FedEx launching real-time package tracking with SenseAware ID.
How the Pandemic Will Impact Holiday Shopping
The holiday season is among the most active shopping periods of the year. In 2020, pay particular attention to consumer budgets, earlier in-season sales and messaging, digital channels for holiday deliveries, and digital experiences for families celebrating at a distance.
The Hidden Costs of Mobile Ad Fraud
Some businesses treat the problem of ad fraud as a “tax,” considering it to be an unavoidable cost of digital advertising. Fraudsters siphon up to 30% of any given advertiser’s budget using a variety of tactics, such as app install farms or click spoofing.
While this wasted spend is certainly of consequence, accepting ad fraud as a tax of doing business assumes that your drained budget is the only side effect (an inherently flawed approach). Ad fraud, if left to run rampant, poses additional threats to your performance and business.
3 Technologies to Support Retail’s Touchless Era
When we return to shopping in physical stores, will that look different? It’s hard to imagine there will be as much much merchandise handling as before. Will it be a “touchless” environment? And if so, which technologies will power the touchless future?
Let’s dive into a few candidates.
How Political Campaigns Leverage Location Data in an Era of Virtual Events
Political ad spending is expected to reach record highs this cycle, topping $6.89 billion in the 2019/2020 election period. This cycle’s spending is 63% higher than spending in the 2015/2016 season. Tapping into location data to make that advertising more relevant has taken a bit more creativity than usual.
How Brands Can Support the Safe Return of Youth Sports to Communities
As the school year kicks off virtually for many children and families across the nation, all eyes are turning to the possibility that youth sports could help provide much-needed activity, socialization, and emotional support during an otherwise overwhelming and disorienting time. Without a doubt, youth sports in a pandemic must look a lot different than they did in pre-pandemic times, but one thing is truer than ever: Brands can play a valuable role in helping youth sports return safely to the field and enabling the kids who need these activities the most to participate.
How E-Commerce Sites Can Remain Competitive in a Rapidly Accelerating Digital Age
Customer experience isn’t anything new, but new ideas can be applied here, especially in the digital space. The question now revolves around how to create the same welcoming environment you’d create in a physical store online. It can be as simple as choosing colors for your website to elicit certain moods or using certain tech features like a chatbot to welcome customers as they “enter” your store. And it’s about making sure that customers can find your store — and this is where our affiliates become a key part of our strategy.
How Much Is Your Data Worth? A New Tool Will Help You Find Out
Facebook, Google, Amazon, Twitter, Pinterest, and countless other technology giants have expanded their collection of consumer identity data, even as privacy regulations like the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) have gone into effect. A new tool from Killi serves as an educational resource, giving people a way to calculate the value of their personal data based on the platforms they use every day.
Killi’s new tool asks consumers to enter their email addresses and select the platforms they currently use. The tool references public quarterly revenues and daily/monthly active users, as well as data aggregators like Statista, to arrive at the value amount of each consumer’s personal data.
How Accurate Geolocation Data Fosters a Better Customer Experience
Having the most reliable data the first time you ask for it is a no brainer for the consumer, but its obvious importance is often overlooked by the provider. Data quality should be a dominant component to support a business’ reputation. But what if the data were slightly off? What implications does that have?
Why Contextual Ads Are Generating More Interest
Increased attention to consumer privacy is shifting the way advertisers do business. One of these shifts is the increased embrace of contextual advertising, which shows Internet users ads based on the content of the sites they’re searching, not based on their previous digital activity.
I checked in with John Clavadetscher, president and chief commercial officer at Cooler Screens, for more on why brands are taking up contextual ads and what benefits the format offers.
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AI Won’t Fix Advertising – It May Scale Its Chaotic Nature